Please login to the form below

A postcard from Cannes

This week sees the annual Cannes Lions International Festival of Creativity, bringing together leading creative talent from across the globe to learn, share and inspire each other. Until recently, pharmaceuticals and medical communications haven’t widely featured in the packed agenda, however a small team from Bedrock are present in Cannes this week to learn from other sectors and be inspired by new innovations to apply to our pharmaceutical clients.

The focus of the festival so far has been on purpose, trust and values. It is increasingly clear that company and brand reputation are two of the biggest factors in the success of communications.

From a technological perspective there has been less focus on blockchain and more on interesting applications of AR (augmented reality), along with many conversations about AI (artificial intelligence) – although we are reassured that robots aren’t taking over yet.

Can’t wait to tell you all about it – watch this space!

Wish you were here!

Love, Team Bedrock xoxo

19th June 2019

Share

Tags

Company Details

Bedrock Group

01252 240200

Contact Website

Address:
One Fleet
Ancells Road
Fleet
Hampshire
GU51 2UN

Latest content on this profile

Out of uncertainty comes opportunity
Good companies emerge from recessions quicker and in better shape than when they went into them.
Bedrock Group
Making a difference with patient support
A clear understanding of the patient journey and experience is pivotal in designing patient support programmes
Bedrock Group
It's not just our logo that's green
Origins Insights believe not only in the value of understanding how people interact with their health, but also the need to care for the wider world around us.
Bedrock Group
Mobile ethnography means no delays to the PoTS LIVE charity project

Bedrock Group
Behaviour change – is there something missing?
Successful and impactful behaviour change requires commitment and time
Bedrock Group
Changing healthcare, one film at a time
Successfully marrying educational content with an entertaining format can help to truly maximise audience engagement
Bedrock Group