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A postcard from Cannes

This week sees the annual Cannes Lions International Festival of Creativity, bringing together leading creative talent from across the globe to learn, share and inspire each other. Until recently, pharmaceuticals and medical communications haven’t widely featured in the packed agenda, however a small team from Bedrock are present in Cannes this week to learn from other sectors and be inspired by new innovations to apply to our pharmaceutical clients.

The focus of the festival so far has been on purpose, trust and values. It is increasingly clear that company and brand reputation are two of the biggest factors in the success of communications.

From a technological perspective there has been less focus on blockchain and more on interesting applications of AR (augmented reality), along with many conversations about AI (artificial intelligence) – although we are reassured that robots aren’t taking over yet.

Can’t wait to tell you all about it – watch this space!

Wish you were here!

Love, Team Bedrock xoxo

19th June 2019

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Bedrock Group

01252 240200

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One Fleet
Ancells Road
Fleet
Hampshire
GU51 2UN

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