Please login to the form below

A postcard from Cannes

This week sees the annual Cannes Lions International Festival of Creativity, bringing together leading creative talent from across the globe to learn, share and inspire each other. Until recently, pharmaceuticals and medical communications haven’t widely featured in the packed agenda, however a small team from Bedrock are present in Cannes this week to learn from other sectors and be inspired by new innovations to apply to our pharmaceutical clients.

The focus of the festival so far has been on purpose, trust and values. It is increasingly clear that company and brand reputation are two of the biggest factors in the success of communications.

From a technological perspective there has been less focus on blockchain and more on interesting applications of AR (augmented reality), along with many conversations about AI (artificial intelligence) – although we are reassured that robots aren’t taking over yet.

Can’t wait to tell you all about it – watch this space!

Wish you were here!

Love, Team Bedrock xoxo

19th June 2019

Share

Tags

Company Details

Bedrock Healthcare Communications

01252 240200

Contact Website

Address:
One Fleet
Ancells Road
Fleet
Hampshire
GU51 2UN

Latest content on this profile

Changing healthcare, one film at a time
Successfully marrying educational content with an entertaining format can help to truly maximise audience engagement
Bedrock Healthcare Communications
Making a difference with patient support
A clear understanding of the patient journey and experience is pivotal in designing patient support programmes
Bedrock Healthcare Communications
Mergers and acquisitions: agents for change
Getting the best from your agency in a disruptive time
Bedrock Healthcare Communications
A postcard from Cannes

Bedrock Healthcare Communications
A variety of backgrounds, a unified purpose
How did Bedrock become Bedrock? We asked members of the Bedrock team how they found their way into the (somewhat hidden) world of medical communications, and what they love about it now they are here.
Bedrock Healthcare Communications
Wanda Lesowiec did it. Could you?
How a background in pharma can mean a bright future in medical communications
Bedrock Healthcare Communications