Please login to the form below

A postcard from Cannes

This week sees the annual Cannes Lions International Festival of Creativity, bringing together leading creative talent from across the globe to learn, share and inspire each other. Until recently, pharmaceuticals and medical communications haven’t widely featured in the packed agenda, however a small team from Bedrock are present in Cannes this week to learn from other sectors and be inspired by new innovations to apply to our pharmaceutical clients.

The focus of the festival so far has been on purpose, trust and values. It is increasingly clear that company and brand reputation are two of the biggest factors in the success of communications.

From a technological perspective there has been less focus on blockchain and more on interesting applications of AR (augmented reality), along with many conversations about AI (artificial intelligence) – although we are reassured that robots aren’t taking over yet.

Can’t wait to tell you all about it – watch this space!

Wish you were here!

Love, Team Bedrock xoxo

19th June 2019

Share

Tags

Company Details

Bedrock Group

01252 240200

Contact Website

Address:
One Fleet
Ancells Road
Fleet
Hampshire
GU51 2UN

Latest content on this profile

Insights from non-healthcare marketing: Brand Activism – does it have a role in Pharma?
Increasingly consumers are demanding that brands be more active – that they not only stand for something, but they do something about it.
Bedrock Group
Rewarding Long Service at Bedrock
Katie Penfold celebrates 5 years with the Bedrock Group
Bedrock Group
Bedrock are in the Top 3
Bedrock named No. 3 Young Agency by PMLive
Bedrock Group
Changing healthcare, one film at a time
Successfully marrying educational content with an entertaining format can help to truly maximise audience engagement
Bedrock Group
Mergers and acquisitions: agents for change
Getting the best from your agency in a disruptive time
Bedrock Group
When it’s OK to not be OK: Bedrock breaks down mental health stigma
As part of Bedrock’s Wellbeing Programme, Bedrock paired up with Simpila to talk about mental health challenges and open up about the pressures we all face, both in and out of the workplace
Bedrock Group