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Increasing patient engagement through storytelling

Patient engagement in healthcare has long been considered the ‘holy grail’; it supports the successful adoption of medication by both payers and patients.

Patient engagement plays a vital role in patient adherence, which is crucial for improving outcomes and reducing the burden faced by healthcare systems due to the readmission of non-adherent patients. Fundamentally, engaged patients are active participants in their own health, leading to more empowered decision-making. 

Far more than just a trendy buzzword, ‘engagement’ has not only flourished into one of the leading healthcare topics for speakers, commentators and journalist alike, but it also lends itself to multiple meanings. The term is used across a wide range of constituents and agendas, from digital, customer experience and also down to database systems. 

But what role does pharma have in improving patient engagement, despite compliance hurdles? 

We know that patients who are actively involved in their healthcare are significantly more likely to practice positive health behaviours, resulting in better health outcomes. Research shows that patient engagement delivers dramatic impact, including:

  • 40% reduction in emergency room consultations
  • 20% to 35% reduction in hospital admissions
  • 86% patient satisfaction
To read the full blog post visit:, alternatively you can download the PDF from the download section of this page. 


  The power of storytelling
PDF File: 886.1 KB

23rd November 2015


  The power of storytelling
PDF File: 886.1 KB



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