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WHITE PAPER: Influencing behaviour change - It's time for personalisation

Discover how a more personal approach can influence behaviour change

While the aim for many of us is to ultimately change people’s behaviour, it’s vital to first understand why people behave the way they do.

You see, human behaviour is the result of many mitigating factors such as beliefs, attitudes, values, emotions and habits. Then there are the different types of human behaviour: conscious and non-conscious. It’s this that you need to have a clear grasp of before you even begin to try and change current behaviour. And with so many factors to take into consideration, it’s no surprise that a one-size-fits-all approach just won’t cut it. To really hone in on why people behave the way they do, and what you can do to change it, you’ve got to get personal…

Which is what this white paper is all about. We’ve taken inspiration from cutting-edge research presented by experts at the 2016 European Health Psychology Society and British Psychological Society Division of Health Psychology Conference, to create this new white paper just for you.

Download this white paper now to:

  • Understand the different types of human behaviour and how best to target them.
  • Discover new research on how we can personalise risk communication to help influence behaviour.
  • For insights into why professional change is also needed.
  • Learn the stages and steps of change models and techniques.
  • See how the future of behaviour change could actually lie in a game.
  • And learn what’s needed to make behaviour change a success.
 Get your copy here:

3rd October 2016



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