Please login to the form below

Value proposition development

Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.
Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix. A value proposition has been defined as a “magic fit between what you make and why people buy it.” In a healthcare context a good value proposition should be a perfect balance of stakeholder aims with patient needs at its heart.

Our inclusive two-stage approach involved both internal and external stakeholders, so the whole cross-functional brand team were part of the initial process. Then we ran an interactive multi-disciplinary advisory board to incorporate clinical, patient and commissioning perspectives. The final result was a series of impactful value proposition packs tailored to the specific needs of each target audience and beautifully artworked by our design team. The co-design approach made the value propositions extremely effective in the field and we were asked back to make some more.

12th March 2018

Share

Tags

Company Details

Dovetail

020 3176 6435

Contact Website

Address:
Vox Studios
1-45 Durham Street
London
SE11 5JH
United Kingdom

Latest content on this profile

What's the secret to leadership in joint working?
Dovetail Director Claire Munro on effective leadership strategies that drive results in joint working between pharma and clinical groups.
Dovetail
IBD Registry appoints first CEO

Dovetail
Impact of data sharing
With the General Data Protection Regulation (GDPR) on the horizon, the Cambridge Analytica scandal has provided a stark reminder of the importance of data protection laws.
Dovetail
Value proposition development
Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.
Dovetail
Joined-up thinking on anaemia
Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated.
Dovetail
Pharma and NHS working together for patients - the IBD Registry Industry Working Group
We hear a lot from pharma about patient-centricity these days, and rightly so. But there are many ways of putting this important principle into practice, and they don’t have to be complicated or expensive.
Dovetail