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Last week, the emotive. team left their London offices and headed to
Oakley Hall in the Hampshire countryside, for the annual ‘4817’ company
conference. Over the 2 days, the whole team were involved in a variety of
skills development workshops, teambuilding activities and fun.
The first guest speaker of 4817 was Farhana Ali, from campaign group
Genetic Alliance/Rare Disease UK. Farhana briefed in the main activity for the
2 days, in which multidisciplinary teams competed to develop a full creative proposal
and then pitch for a real disease awareness campaign, for both the general
public and healthcare professionals across the UK.
Utilising the embedded emotive. lab engagement methodology, the teams
came up with some fantastic ideas and creative executions to answer the RFP
brief. These were judged at the end of the second day, with the winning idea
being worked up in preparation for a full presentation to the Rare Disease UK team
in the coming weeks.
Following the outside team-building activity, with the sun coming out
just in time, the team were also treated to an inspiring and moving talk from
motivational speaker Simon Wheatcroft, an ultra-runner who, having lost his
sight at age 17, subsequently developed and adapted new technologies to
overcome the many obstacles and achieve the impossible of competing solo in
many marathons and endurance challenges.
Managing Director of emotive. Chris Edmonds said “I am hugely proud of
every one of the emotive. team, and the knowledge, skills and creativity exhibited
by everyone at our first annual conference. It absolutely reinforces the fact
that we have an extremely talented and committed team, who are 100% focused on
achieving the best possible outcomes for all of our clients”.
To learn more about our emotive. lab methodology, and how it can help affect
behaviour change through true engagement, please email Adam Boucher (adam@thinkemotive.com) or call +44 (0) 207 148 0408.
To learn more about our talent and graduate programs, and what makes
emotive. the right place to further a career in healthcare communications,
please email Adela Zafar (adela@thinkemotive.com) or call +44 (0) 207
148 0408.