Please login to the form below

emotive and GSK win Communiqué award for MyAsthma

Developed by emotive for GSK, MyAsthma won excellence in patient programmes at the Communiqué awards.

emotive attended the Communiqué awards last week to collect an award for their multi-channel patient programme, MyAsthma, developed for GSK.

The awards, held at the Grosvenor Hotel in London, were emotive’s first outing under their new brand identity. MyAsthma was a finalist in two categories and won the prestigious Excellence in Patient Programmes award.  

Lead judge, Neil Flash, said, “MyAsthma by GSK was a clear winner in this category. Putting patients at the centre, and through an innovative use of technology, it afforded patients in a difficult-to-reach age population an opportunity to collect information about their condition and use it in an on-going dialogue with their physicians to improve the control of their asthma.”  

MyAsthma is a multi-platform app that allows people with asthma to monitor their condition and receive personalised information and alerts. Since launch, over 6,000 patients have registered on to the MyAsthma programme and it is currently in the process of rolling out to a further 8 markets.  

Chris Edmonds, Managing Director of emotive commented, “I’m delighted that MyAsthma has received such high accolade with this communiqué award. It was a privilege for us to work with GSK on a truly revolutionary digital programme.”  

Paul Reynolds from GSK remarked, “emotive have remained passionately and personally involved in this project from the outset, which cannot be said for many agencies.  MyAsthma is making a small but profound change to asthma management, and it delivers health outcome improvements.  There are many apps being designed and built to please marketing teams and their managers, but MyAsthma is different.  It was never a vanity project, but something that we built from customer insight and need.”
 

For more information on how emotive can help you deliver both award-winning and effective work, please do get in touch – chat@thinkemotive.com or visit www.thinkemotive.com

9th July 2013

Share

Company Details

emotive.

+44 (0)207 1480408

Contact Website

Address:
Holden House
57 Rathbone Place
London
W1T 1JU
UK

Latest content on this profile

Learning about Rare Genetic Disorders on Undiagnosed Children’s Day
26th April marks Undiagnosed Children’s Day; a day to celebrate and raise awareness for the 6,000 children that are born annually in the UK with an unknown, rare genetic disorder.
emotive.
After a busy first quarter, emotive welcomes five new team members
We’re well into 2019 and with Q1 complete, the year is shaping up to be one of our busiest yet. With two exciting new EMEA and Global accounts added in Rare Disease and Advanced Therapies along with expanding existing client work, emotive is delighted to welcome five new recruits to the team.
emotive.
emotive appoints a Mental Health First Aider
To round off stress awareness month, emotive is pleased to announce the appointment of our first Mental Health First aider, Kate Wagstaff, Senior Account Executive.
emotive.
Day in the life of an emotive Art Director
Nairn, our Art Director, holds a degree in Graphic Design from Duncan of Jordanstone College of Art & Design, University of Dundee. He joined emotive in 2013 as a Junior Designer and has been a part of the team for over six years.
emotive.
Porphyria Awareness Week – Round Up
Porphyria Awareness Week has given the team at emotive an opportunity to show our support for those touched by this debilitating Rare Disease as well as our enthusiasm for working in this field.
emotive.
“My first six months in medical communications” – views from an emotive graduate recruit, Immy
In September 2018, Immy joined emotive through the graduate recruitment scheme after completing her Masters in Pharmacy at the University of Reading. Six months into her role, we asked Immy to tell us about her experience so far.
emotive.