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emotive and Novo Nordisk driving innovation in healthcare communications

Medical education workshop, Decisions in Time (DiT), is announced as a finalist in ‘The Judges’ Special Award for Innovation in Healthcare Communications’ for prestigious Communiqué Awards

Having recently been selected as a finalist for ‘Excellence in Digital Communications’ and ‘Excellence in Communications via Meetings’, emotive and Novo Nordisk’s interactive patient case-study workshop, DiT has now been announced as a finalist in ‘The Judges’ Special Award for Innovation in Healthcare Communications’ category at this year’s Communiqué Awards.

Commenting on this nomination, Chris Edmonds, Managing Director of emotive said “The team here along with our great clients at Novo Nordisk worked incredibly hard to bring Decisions in Time to life and are immensely proud to have their work recognised a leading innovation in healthcare communications.”

DiT is a peer-review, interactive workshop developed for Novo Nordisk, which brings patent case studies to life with an integrated and innovative digital framework. DiT presents patient case studies with the use of virtual mannequins to primary care professionals involved in diabetes management. This medical education campaign embraces new ways of engaging healthcare professionals though the use of a bespoke iPad application, Prezi, key issues messenger and real-time responsive visualisations.

emotive won ‘Excellence in Patient Programmes’ with MyAsthma at Communiqué Awards 2013 and has been Highly Commended in the Digital Interactive category with Astellas’ health economics app at the recent PM Society Awards.

emotive are excited to be nominated in three categories at this year’s Communiqué Awards, which recognises medical communication excellence in European and international markets.

To read more about Decisions in Time visit

For more information on how emotive can help you deliver innovative med comms solutions visit or get in touch at

28th May 2014



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