emotive proud to sponsor the Gamification category at the PM Digital Awards 2016
As strong believers in using gaming principles to improve medical education and patient engagement, emotive are delighted to announce their sponsorship of the Gamification category at this year’s PM Digital Awards.
Taking place in London on 27 April 2016,
the PM Digital Awards celebrates the innovation, quality and results achieved
in digital communications within the healthcare industry. Now in its seventh
year, the event highlights the best tools, programmes and campaigns delivered
across a broad range of digital activities. As strong believers in using gaming
principles to improve medical education and patient engagement, emotive are
delighted to announce their sponsorship of the Gamification category.
Winner of PM Digital awards and
commendations every year since 2010, emotive once again are
finalists. Virtual Valve,
which alone is shortlisted for awards in three
categories, is a fully immersive virtual reality experience that, for the first
time, allows cardiologists to explore the inside of patients’ beating hearts. The other shortlisted project is a comprehensive
commissioning “toolkit” that, for the first time, helps commissioners and
payors to visualise both a treatment’s personalised cost-effectiveness and its
real-world impact on patient outcomes.
Andy Hastie, emotive’s Experience
Director, commented on the sponsorship and the utility of gamification
techniques in digital healthcare communications:
“emotive strongly believe in applying
game dynamics in relevant areas of medical education, disease awareness and patient engagement. Gaming principles have been shown to improve the overall user experience and lead to
better outcomes. By sponsoring the category, we hope to encourage broader use
in our industry, and are exploring ways of further adapting and utilising gaming principles to improve the user experience.”
emotive is a science and technology-led healthcare communications agency who believe that creativity, innovation and the application of new technology can and will improve healthcare outcomes. To learn how we can help you, please e-mail our Client Services Director Adam Boucher (adam@thinkemotive.com) or call +44 (0) 207 148 0408.
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