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Keeping the faith: 3 ways to partner with your client to create innovative digital strategy

How do we, as digital communicators, work with clients to create innovative digital strategy?

This is a truly inspiring time to be working in the health industry.

We live in a world where the Tricorder from Star Trek could become a reality (Qualcomm’s Tricorder), where we can decipher our genetic code to understand our ancestry (See: 23&Me) and apps and social media guide us through a healthy life (See: Apps, PM Live Social). The stuff of science fiction is happening and we’re (mostly) feeling the benefits.

Of course, there are always going to be obstacles when it comes to pushing the boundaries around digital health. The industry by its very nature is quite rightly hyper-cautious. Rules and regulations exist for a reason, right? They keep people safe and ensure that everything is code compliant. Whisper it, but they also stop your clients (and possibly you) from being sued.

So, how does the ever eager digital communicator keep the faith when faced with shaking heads and sharp edged codes of practice?  

Check out our Digital Account Manager Sayeed's 3 tips for keeping the faith here:

13th July 2015



Company Details

FleishmanHillard Fishburn

0208 618 2800

Contact Website

FleishmanHillard Fishburn
Bankside 2
100 Southwark Street

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