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Impetus Digital

Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education to life science companies from around the globe since 2008.

The HIPAA- and GDPR-compliant Impetus InSite Platform® allows for sustained healthcare stakeholder communication, collaboration, education, and insight synthesis longitudinally.

Impetus Digital works with life science teams across all functions, in all therapeutic areas, along the continuum of brand life cycles. We also partner with select agencies and clinical research organizations.

TOOLS:

The Impetus InSite Platform® comprises a myriad of cutting-edge digital collaboration tools, including:

  • InSite Exchange™ - our popular asynchronous, but highly interactive, discussion forum
  • InSite Surveyor™ - a survey tool that lets clients ask blinded rating, ranking, multiple-choice, or short-answer questions
  • InSite Annotator™ - an easy-to-use annotation tool that removes issues with version control or track changes
  • InSite Selector™ - an interactive drag-and-drop tool that lets participants easily build slide decks of rank messages
  • InSite Rater™ - an interactive widget that allows a visual approach to rating questions
  • InSite Sailing™ - a virtual and customizable version of our popular live workshop activity “sails and anchors”
  • Case studies - Accumulate case studies for educational purposes or determine the role of your product in different patient populations and situations
  • Online debates - our “great debate” tool is ideas for discussing controversial topics and seeing things from both sides of an argument
  • “Six thinking hats” - an effective tool for in-depth problem-solving
  • Interactive web meetings
  • Webcasts & training

Our best-in-class technology and services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

Please visit our website www.impetusdigital.com for more information, use cases, and case studies.

Areas of Expertise

  • Virtual and in-person advisory boards, working groups, and steering committees
  • Publication planning and development
  • Execution of virtual medical education, training, and other learning activities
  • Patient journey mapping
  • Treatment pathway profiling
  • Virtual journal clubs
  • Co-creation of scientific, regulatory, educational, and promotional materials
  • Strategic, logistic, and technical support
  • Stakeholder management
  • Content development
  • Medical writing
  • Event management
  • Virtual event planning
  • Grant review programs
  • Grant development programs
  • Social media engagement content development
  • Conference engagement programs
  • Clinical trial collaboration and communication
  • And more!

Team

Natalie Yeadon
Co-owner/Managing Director
nyeadon@impetusdigital.com
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Janice Smith
Co-owner/Managing Director
janice@impetusdigital.com
View LinkedIn profile

Press Releases

Live Webinar: Commercial Execution Strategies During & After the Pandemic

Fireside Chat with Frank Armenante, Director of Commercial Execution at Novo Nordisk

Live Webinar: Solving the Caregiver Crisis Through Technology

Fireside Chat with Curtis Khan, CEO & Founder of BookJane

Live Webinar: Pharma, Technology, and Healthcare in the New Normal

Fireside Chat with Brian Canestraro, General Manager at Intercept Pharmaceuticals

Live Webinar: Therapeutic VR for Managing Pain and Improving Patient Outcomes

Fireside Chat with Ramsay Brown, CEO and Founder of Quol

Impetus Digital official statement on COVID-19

White Papers and Resources

"Fishbowl" Web Meeting for Internal POA Discussions: a Customer Story
Learn how our client successfully carried out a set of three virtual plan of action (POA) discussions, including one internal “Fishbowl” web meeting.
Ongoing Virtual Communication between MSLs and Physicians: a Customer Story
Learn how one of our clients used the Impetus InSite Platform to connect their MSLs with regional groups of physicians.
InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping

Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE.

Top 10 Tips for “Virtualizing” In-person Meetings

With over 11 years of experience in virtualizing meetings in the life science industry, Impetus Digital has a wealth of experience and knowledge to share.

Virtual Hackathon on Healthcare Innovation: a Customer Story

How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results.

Secondary effects of COVID-19 on the healthcare system and patients

We are getting to the point where we need to start considering the long-term effects on the healthcare system when making decisions.

National Educational Webcast on Virtual Care: a Customer Story

Learn how our client used Impetus Digital's virtual tools and services to develop and execute a national educational webinar on telehealth.

Top 10 Tips for Optimizing Asynchronous Virtual Meetings
Natalie Yeadon shares her expertise on how you can make the most out of your asynchronous virtual meetings and ask effective questions virtually.
“Virtualizing” a Company Brand Planning Meeting: a Customer Story

Find out how Impetus Digital helped virtualize their client's internal brand planning session

Working with, Advocating for, and Empowering Patients

A holistic view of how to work with patients virtually

“Virtualizing” an In-person Meeting: a Customer Story

Learn how Impetus Digital helped a client “virtualize” their planned in-person meeting.

“Fake News” and Credibility in Medical Publishing
Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.
Virtual Research Grants Submission and Approval Program
Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person.
Top 10 Most Important Advisor Questions

Impetus Digital shares its Top 10 list of the most important advisor questions.

Obstetrics Virtual Journal Club: An Impetus Digital Customer Success Story

Our online solutions are not just for advisory boards - find out how one client leveraged the Impetus InSite Platform® for a virtual journal club.

Videos and Podcasts

Latest Tweets

Company Details

Impetus Digital

Contact Website

Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada

Latest content on this profile

Visual Storytelling in HealthTech
In the latest episode of Impetus Digital's Fireside Chat, I sit down with Rodney Hu, founder of 209|Digital and a popular podcast host. We explore Rodney’s work within the HealthTech space and what he believes has to happen for the healthcare industry to more readily adopt new digital technologies. We also discuss how Rodney’s experiences with working as an MRI technologist and with being a patient himself have impacted on his work and vision for the future.
Impetus Digital
Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients
In the latest episode of Impetus Digital's Fireside Chat, I talk with Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals. Sandra has extensive experience working in physician, patient, and brand strategy; product marketing; digital; and KOL engagement. We discuss a variety of topics, from the impact of COVID-19 on the way that Pharma teams interact with internal stakeholders and KOLs to the challenges it has brought for healthcare marketing and sales. We also dive into the lessons learned from Sandra’s work on patient education and advocacy, and much more.
Impetus Digital
Roles of Neuroscience & AI in Solving Complex Healthcare Challenges
In this episode of Impetus Digital's Fireside Chat, I sit down with Dr. Phillip Alvelda, CEO and Co-Founder of Brainworks and discuss all things artificial intelligence and machine learning. We also explore the concepts of whole-brain AI systems and ambient biometrics, and how AI-enhanced vital sign tracking through a mobile device can be used to monitor for COVID-19 and other conditions.
Impetus Digital
Live Webinar: Commercial Execution Strategies During & After the Pandemic
Fireside Chat with Frank Armenante, Director of Commercial Execution at Novo Nordisk
Impetus Digital
Live Webinar: Solving the Caregiver Crisis Through Technology
Fireside Chat with Curtis Khan, CEO & Founder of BookJane
Impetus Digital
"Fishbowl" Web Meeting for Internal POA Discussions: a Customer Story
Learn how our client successfully carried out a set of three virtual plan of action (POA) discussions, including one internal “Fishbowl” web meeting.
Impetus Digital