On 28th May at 2:30pm (GMT), PMLiVE is partnering with Rob Horne (Professor of Behavioural Medicine at the UCL School of Pharmacy and internationally recognised expert in medicines-related behavior and adherence to medicines) and Spoonful of Sugar (a University College London Business spin-out company) in a unique, free-to-join webinar that promises to uncover the challenges and potential solutions in the development of patient-centred adherence strategies. Spoonful of Sugar