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Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar

On 28th May at 2:30pm (GMT), PMLiVE is partnering with Rob Horne (Professor of Behavioural Medicine at the UCL School of Pharmacy and internationally recognised expert in medicines-related behavior and adherence to medicines) and Spoonful of Sugar (a University College London Business spin-out company) in a unique, free-to-join webinar that promises to uncover the challenges and potential solutions in the development of patient-centred adherence strategies.

There’s no denying that digital technology is changing the status quo within pharma and this certainly has the potential to revolutionise patient support programmes. But why is it that although most are trying, many are still failing to harness the power of technology to optimise patient support?   Adherence to medication is complex problem and there are no simple solutions. Challenges such as recruitment, retention, choice of channel and demonstrating ‘real world’ value are inherently problematic. This upcoming webinar aims to address these challenges and more.    

Certainly, digital technology has the potential to revolutionise patient support, but used in isolation, that’s not enough. Why? Join us on 28th May to find out more. We’ll be joined by one of the world leaders in medicines-related behaviour and adherence, Professor Rob Horne. He’ll be discussing how patient behaviour needs to be addressed at an individual level, and how to apply an evidence base to your adherence strategies.   Andrew Martello (Managing Director, Spoonful of Sugar) and Chris Dickinson (Head of Digital Solutions, Spoonful of Sugar) will be joining Rob in this discussion. Both will be examining the role technology can play in changing the behaviour of patients, view its limitations and give their expert opinions on how to use it effectively.   “Unfortunately, the majority of patient support initiatives are designed around a one-size-fits-all philosophy and predominantly focus on the communication channel. To fully engage patients, one needs to understand that each individual patient has their own set of unique perceptual and practical barriers that must be addressed at an individual level”, says Managing director Andrew Martello, “thus the content, context and channel need to be equally optimised to increase the likelihood of positive behaviour change. We look forward to sharing these approaches in greater detail during the webinar on the 28th”.   The hour-long session will cover a lot of ground, and there will be opportunities to field your questions to the speakers.  The webinar will have its own twitter feed (#SoSWebinar or follow @SoSAdherence) to support live participation in the discussion. 

To sign up to the webinar:
  1. Follow this link
  2. Register your details  (don’t worry, we wont share them!)
  3. We will send you an email will all of the instructions you’ll need!
P.S. Be sure to follow SoSAdherence and SoSWebinar to take part in QA on the day

If you’d like any more information on the webinar, then please let us know on laura@sos-adherence.co.uk.
 
Background

Rob Horne is Professor of Behavioural Medicine at the UCL School of Pharmacy and an internationally recognised expert in medicines-related behaviour and adherence to medicines. In addition to his extensive peer-reviewed publications, he has contributed to numerous national and international reports and guidelines on adherence. Rob’s expertise is frequently drawn upon by national charities, the NHS and commercial healthcare organisations. Rob founded and leads the Centre for Behavioural Medicine at UCL. The main focus of his current research is the development of theory-based interventions to facilitate informed choice and optimal adherence to medication in chronic illness. Rob’s consultancy work is conducted exclusively through Spoonful of Sugar.

Spoonful of Sugar (SoS) is a unique team of specialists in medicines-related behaviour, hand-picked from academic, business, creative and digital backgrounds. SoS has an unparalleled understanding of the perspectives of patients, payers, prescribers and the pharmaceutical industry, which the company applies to bringing these parties together to make the most of medicines. SoS is a UCL Business (UCLB) company.

The PMLiVE website and its associated monthly print magazine Pharmaceutical Market Europe (PME) and twice-yearly print titles Communique and The Directory are published by PMGroup. They offer the latest pharma news, analysis, jobs and events, including the annual Pharmaceutical Market Excellence Awards (PMEAs) and Communique Awards.

Media contact laura@sos-adherence.co.uk 020 3714 5635

24th April 2014

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Company Details

Spoonful of Sugar

020 3714 5630

Contact Website

Address:
45 King William Street
London
EC4R 9AN

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Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar
On 28th May at 2:30pm (GMT), PMLiVE is partnering with Rob Horne (Professor of Behavioural Medicine at the UCL School of Pharmacy and internationally recognised expert in medicines-related behavior and adherence to medicines) and Spoonful of Sugar (a University College London Business spin-out company) in a unique, free-to-join webinar that promises to uncover the challenges and potential solutions in the development of patient-centred adherence strategies.
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