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90TEN launches Life.Changing. new positioning

27th May 2015: 90TEN Healthcare has today launched its new market positioning with a full rebrand of its healthcare communications services, along with the announcement of its unique proprietary methodology.

The new positioning – called Life.Changing. – consolidates the consultancy’s behavioural change philosophy and is spearheaded by a unique evidence-based methodology called FEEL-THINK-DO™. The methodology, developed by 90TEN in collaboration with its behavioural and clinical psychologists, focuses on defining simple emotional, rational and actionable steps to change. It can be applied to shape programmes across the consultancy’s specialist disciplines of PR, medical education and medication adherence.

Paul Tanner, 90TEN’s chairman commented: “The global healthcare environment has changed markedly in the last 10 years, and health and treatment challenges – be they clinical, economic or psychological – continue to mount. At 90TEN we’ve always engaged audiences with a view to changing behaviours and with, FEEL-THINK-DO™, we’re in a better position than ever to support our clients to improve patient outcomes and change people’s lives.”

The launch of Life.Changing. and FEEL-THINK-DO™ follows news that the consultancy has substantially expanded its team in recent months, with new hires including Victoria Boswell-Smith as director of medical education and Peter Impey as director of international PR.

Contact Paul Tanner, 90TEN Healthcare – – +44(0)7900673376  

About 90TEN Healthcare
  90TEN is a global, independent healthcare communications consultancy that delivers communications programmes which engage people and change behaviours – helping to enhance clinical practice, increase prescribing confidence and improve patient outcomes.

28th May 2015


Company Details

90TEN Healthcare

+44 (0)20 7627 0990

Contact Website

Battersea Studios
80 Silverthorne Road

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