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EPG Health

EPG Health is the publisher of Medthority (www.medthority.com), an independent medical website for healthcare professionals worldwide.

Majoring in customer-centric website design and personalised user journeys, Medthority provides a trusted learning environment with convenient access to content that supports HCP treatment decisions and patient outcomes.

Free to use and free of advertising, Medthority is funded through pharmaceutical educational grants and sponsorship for self-contained disease and condition specific ‘Learning Zones’ and 'Congress Zones'.

With an actionable reach of over a million HCPs globally, EPG Health provides customers (including most of the top 20 pharma companies) with an integrated toolset to:

REACH

Acquire an audience with an established user base and targeted multichannel nurture programmes

ENGAGE

Amplify Key Educational Messages with journeys that support content discovery and consumption

MEASURE

Demonstrate value and depth of engagement with meaningful insights aligned to key messages

Areas of Expertise

With advanced technology, an established HCP audience and digital expertise (in strategy, user experience, content crafting and data), EPG Health follows an 8 step roadmap for delivering each bespoke HCP engagement programme:

  1. Define success - cross functional representation in shaping drivers and approach
  2. Know your audience - the demands, preferences and behaviours of target personas
  3. Identify Key Educational Messages (KEMs) - to position them at the core of activities
  4. Optimise content for digital consumption - make it easy to access and consume
  5. Architect intuitive journeys - a personalised concierge for HCPs through the KEMs
  6. Integrate other channels - multichannel touch points to grow reach and engagement
  7. Align KPIs to KEMs - to ensure meaningful engagement metrics and insights
  8. Strategic planning - to ensure sustained engagement and ongoing success

Download EPG Health's brochure to learn more

Clients

Alexion, Almirall, Alnylam, AstraZeneca, Bial, Biogen, Bluebird Bio, Boehringer Ingelheim, BMS, CSL Behring, Ferring, Four Health, HRA Pharma, Janssen, Leo Pharma, Mylan, Novartis, Orphan Europe, Philips, Pfizer, Roche, Sanofi, Takeda, UCB, Uriach, Vifor Pharma

Team

Jonathan Macdonald
Commercial Director
jonatha.macdonald@epghealth.com
View LinkedIn profile
Michelle Kelly
Marketing Director
michelle.kelly@epghealth.com
View LinkedIn profile

Press Releases

EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma

Pushing the boundaries of digital channel delivery in the pharma sector, EPG Health’s new HCP website uses AI to surface credible content aligned to individual HCP search journeys and treatment decisions.

White Papers and Resources

Demonstrating the value of HCP self-serve portals

Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.

ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

The art of delivering valuable customer journeys aligned to your key messages in 2020

Videos and Podcasts

Latest Tweets

Testimonials

Novartis
"Increasing the reach of our medical education events was important to us. The collaboration with epgonline.org created a platform that improved our reach at the congress and for a long time beyond the event itself". View the client case study

Roche - Group Director Scientific Communications
"EPG Health did a fantastic job of re-purposing our clinical trial data into a digital format that was exciting and engaging for our key target audience. The content was structured clearly and concisely with extensive interactivity that truly brought the data to life, leading to high HCP engagement and precise user statistics that allowed us to analyse the positive impact that it had on patient outcomes"View the client case study

Novartis - Senior Medical Communications Leader
"Partnering with EPG Health helped us to share medical and scientific content to a broad audience through a very easy to use global website. The team at EPG Health were great at getting content out across a range of channels in a cost-effective, time-saving way. I look forward to working with them in the future". View the client case study

HRA Pharma - International Marketing Manager
"Marketing communications by EPG Health, including email and social media campaigns targeting our focus groups, meant we could help close the educational gap around this rare disease". View the client case study

Astellas

"The extent to which we have increased engagement with our target clinical group has more than achieved our objectives. KAMs reported spontaneous mentions from HCPs about the platform and positive feedback on the materials they have downloaded. Overall project management was top-notch, effective and flexible."

Company Details

EPG Health

01892 577706

Contact Website

Address:
Wellington Gate
7-9 Church Road
Tunbridge Wells
Kent
TN1 1HT
UK

Latest content on this profile

Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.
EPG Health
One minute intro to MEDTHORITY, a customer-centric website for HCPs
In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for HCPs and tailored for pharma. Watch the short video to find out how it works:
EPG Health
EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma
Pushing the boundaries of digital channel delivery in the pharma sector, EPG Health’s new HCP website uses AI to surface credible content aligned to individual HCP search journeys and treatment decisions.
EPG Health
ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE
The art of delivering valuable customer journeys aligned to your key messages in 2020
EPG Health