EPG Health is the publisher of Medthority (www.medthority.com), an independent medical website for healthcare professionals worldwide.
Providing a trusted learning environment, with convenient access to content that supports HCP treatment decisions and patient outcomes, Medthority is funded through pharmaceutical educational grants and sponsorship.
With an actionable reach of over a million HCPs globally, EPG Health provides its clients (including 9 of the top 10 pharma) with an integrated toolset to:
Acquire an audience with an established user base and targeted multichannel nurture programmes to grow and sustain engagement
Amplify Key Educational Messages with journeys that support HCP digital content discovery and consumption preferences
Demonstrate value and depth of engagement with meaningful insights aligned to Key Educational Messages (KEMs)
With advanced technology, an established HCP audience and digital expertise (in strategy, user experience, content crafting and data), EPG Health follows a 10 step roadmap for delivering each bespoke HCP engagement programme:
Alexion, Almirall, Alnylam, AstraZeneca, Bial, Biogen, Bluebird Bio, Boehringer Ingelheim, BMS, CSL Behring, Ferring, Four Health, GSK, HRA Pharma, Janssen, Leo Pharma, Lilly, Mylan, Novartis, Orphan Europe, Philips, Pfizer, Roche, Sanofi, Takeda, UCB, Uriach, Vifor Pharma
Pushing the boundaries of digital channel delivery in the pharma sector, EPG Health’s new HCP website uses AI to surface credible content aligned to individual HCP search journeys and treatment decisions.
See how three pharma companies supported the provision of virtual and on-demand scientific meetings for HCPs during COVID-19.
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.
The art of delivering valuable customer journeys aligned to your key messages in 2020
Novartis
"Increasing the reach of our medical education events was important to us. The collaboration created a platform that improved our reach at the congress and for a long time beyond the event itself". View the client case study
Roche - Group Director Scientific Communications
"EPG Health did a fantastic job of re-purposing our clinical trial data into a digital format that was exciting and engaging for our key target audience. The content was structured clearly and concisely with extensive interactivity that truly brought the data to life, leading to high HCP engagement and precise user statistics that allowed us to analyse the positive impact that it had on patient outcomes". View the client case study
Novartis - Senior Medical Communications Leader
"Partnering with EPG Health helped us to share medical and scientific content to a broad audience through a very easy to use global website. The team at EPG Health were great at getting content out across a range of channels in a cost-effective, time-saving way. I look forward to working with them in the future". View the client case study
HRA Pharma - International Marketing Manager
"Marketing communications by EPG Health, including email and social media campaigns targeting our focus groups, meant we could help close the educational gap around this rare disease". View the client case study
Astellas
"The extent to which we have increased engagement with our target clinical group has more than achieved our objectives. KAMs reported spontaneous mentions from HCPs about the platform and positive feedback on the materials they have downloaded. Overall project management was top-notch, effective and flexible."
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