In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for HCPs and tailored for pharma. Watch the short video to find out how it works:
With user experience and discoverability at its core, Medthority leverages AI to surface journeys that are personalised for healthcare professionals and tailored for pharmaceutical customers.
REACH
With an established global audience and multichannel outreach programmes, we reach and engage targeted audiences.The intelligent search, intuitive navigation and personalised notifications (based on user profile and behaviour) then initiate and support personalised discovery.
ENGAGE
Credible content, including medical education and reference material, is optimised for digital consumption; chunked, formatted and surfaced for time-poor HCPs. Taking users on relevant journeys through Key Educational Messages, Medthority supports disease awareness and treatment decisions for better outcomes.
MEASURE
Tracking customer journeys through the key messages, allows us to capture more meaningful behavioural data and insights to support and sustain engagement.
Pushing the boundaries of digital channel delivery in the pharma sector, Medthority is designed to achieve better engagement and outcomes for all stakeholders - the HCP website users, their patients and EPG Health’s pharma customers.
View the case study to see how Medthority was designed to improve outcomes aligned to all stakeholders needs. Alternatively request a demo or further information.
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