One minute intro to MEDTHORITY, a customer-centric website for HCPs

Summary/transcript

With user experience and discoverability at its core, Medthority leverages AI to surface journeys that are personalised for healthcare professionals and tailored for pharmaceutical customers.

REACH

With an established global audience and multichannel outreach programmes, we reach and engage targeted audiences.The intelligent search, intuitive navigation and personalised notifications (based on user profile and behaviour) then initiate and support personalised discovery.

ENGAGE

Credible content, including medical education and reference material, is optimised for digital consumption; chunked, formatted and surfaced for time-poor HCPs. Taking users on relevant journeys through Key Educational Messages, Medthority supports disease awareness and treatment decisions for better outcomes.

MEASURE

Tracking customer journeys through the key messages, allows us to capture more meaningful behavioural data and insights to support and sustain engagement.

Pushing the boundaries of digital channel delivery in the pharma sector, Medthority is designed to achieve better engagement and outcomes for all stakeholders - the HCP website users, their patients and EPG Health’s pharma customers.

View the case study to see how Medthority was designed to improve outcomes aligned to all stakeholders needs. Alternatively request a demo or further information.