Supply versus demand of medical content for healthcare professionals – getting the balance right
These infographics show
key insights from the EPG Health Media research study on HCP engagement and
highlight the gaps or imbalances between HCP consumption and Industry provision
of medical content.
They indicate where pharma can improve focus on: - Types of information (WHAT) - Channels for delivery (WHERE) - Format & features (HOW) - Time and place (WHEN)