Please login to the form below

It's time to get with the real world

Lucid CEO discusses the increasing importance placed on real-world data to demonstrate value

In the February issue of PME, Dennis O'Brien (CEO of Lucid) discusses the increasing importance placed on real-world data and how technology has improved measurement. These advances have helped healthcare professionals (HCPs), patients and the industry to better understand diseases, medicines and services. As a result, this has improved the assessment of what factors are actually demonstrating value by improving outcomes for patients.

Dennis goes on to explain how we need to go beyond measuring just the brand and sales picture by anchoring all programmes with metrics that support patient outcomes. For Lucid, this has meant evolving what they measure by focussing more on the specific changes needed in HCP behaviour in order to improve patient outcomes: “if you’re clear about the outcome, you can prioritise the behaviours needed to improve care and then make sure the programme effects these changes.”

Dennis and his team at Lucid have managed to form the strategic client partnerships required to meet the challenge of leveraging real-world data to demonstrate value through behaviour change. To find out how, read the full article here

11th February 2016


Company Details

Lucid Group Communications Limited

+44 01494 755712

Contact Website

Burleighfield House
London Road
HP10 9RF

Latest content on this profile

Fulfilling Dreams, Talent and Ambition – The Lucid Futures Academy
The inaugural class of 2018 graduate from Lucid’s Futures Academy
Lucid Group Communications Limited
Getting in the LUCID SPIRIT!
Lucid Group launches charity partnership with Wycombe Homeless Connection
Lucid Group Communications Limited
The Lucid Festival of Magic
Lucid Group threw a spellbinding event to celebrate eleven years of transforming lives with their standout new branding taking centre stage.
Lucid Group Communications Limited
Lighthouse Medical Communications US bolster their senior scientific team

Lucid Group Communications Limited
Vivid Medical Communications Supports the 10th Anniversary of Rare Diseases Day 2018
Vivid Medical Communications – a newly created rare diseases specialist agency and part of the successful Lucid Group of companies – is a proud supporter of Rare Diseases Day 2018.
Lucid Group Communications Limited
The Lucid Festival of Magic - A Spellbinding Event for All
The Lucid ‘Festival of Magic’ was a celebration of their pioneering work and the people that made it possible.
Lucid Group Communications Limited