Lucid Group Achieve UK's Highest Award for Business Success
Lucid Group have been chosen to receive a Queen’s Award for
Enterprise in International Trade. This award is widely regarded as the UK’s
highest accolade for business success and they are delighted to have been recognised.
Lucid Group is a strategic medical communications company
that recently celebrated its ten year anniversary. This award confirms the
success of its first decade of trading which has seen its international trade grow
exponentially over recent years.
Lucid has developed a very effective strategy, segmenting
its market basically into two, recognizing the great differences in business
cultures between its largest market, the USA, which is dealt with through its
office in New York and represents 66% of overseas sales; and the rest of the
world, serviced from the UK. Exports grew by 61% in three years and as a
proportion of total sales increased from 63% to 81%.
Lucid is no stranger to winning awards and holds a number of industry-related
prizes. In 2015 Lucid scooped the Medical Education Consultancy of the Year
title at Communiqué for the third year in a row, confirming its position
as the leader and innovator in medical education at a global, regional and national
level. Now for the first time its expertise and business success has been
judged against a diverse array of companies from different types of industries.
Jan Steele (Lucid Co-founder and COO) commented “Winning
a Queen’s Award for Enterprise is a tremendous honour for everyone who has
contributed to our success. Our shared passion and vision to improve patient
outcomes via behaviour change and strategic communication programmes is
unrelenting and is the key to our winning formula. To be granted such a
prestigious award in a category where we were competing with very diverse
businesses makes us very proud.”