Please login to the form below

Lucid Group brings creative and digital magic to the mix with the acquisition of Bluedog

Lucid Group is delighted to announce its first acquisition, welcoming colleagues from creative and digital consultancy Bluedog into its magic kingdom.

Over the last twelve years, Lucid Group has become well known and admired as an industry leader in providing medical communication that transforms patients’ lives.  Currently it has four stand alone companies within its Group; Leading Edge, Lighthouse, Lucid Partners and Vivid, all of which comprise uniquely talented individuals with a vision to deliver life changing services for clients and patients.

Similarly, Bluedog has been producing remarkable creative materials for its clients, reaching and engaging healthcare audiences for over 23 years.  The team has exceptional skills in creative design, digital design, motion graphics, video development and web design and development – capabilities that Lucid Group needs every day as it crafts impactful client campaigns.

Lucid Group clients will experience significant benefits from this new relationship with direct access to cutting-edge digital expertise that will help engage today’s stakeholders and change behaviour more effectively to improve patient outcomes

Teams from all companies within the Lucid Group and Bluedog will gather today to celebrate both the launch of this new partnership and Lucid Group’s twelve-year anniversary.  2019 is set to be a transformative year for Lucid Group, which, with the support of its private equity partner LDC, has big ambitions to build broader capability and reach by bringing even more magic to the mix through future acquisitions.

Dennis O’Brien, Lucid CEO commented, “This is a perfect match and builds on Lucid’s leadership position in medical communications. We have developed a reputation for excellent content and scientific storytelling. The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement,helping transform lives.This helps us deliver our mission of improving patients’ lives through communication”

Nigel Horn, Bluedog Managing Director commented, “I am delighted that Bluedog is joining Lucid Group.  With our strongest ever year in 2018, this is a good time for Bluedog to establish itself as a leader in digital design and delivery. The partnership with Lucid Group will enable us to do this”

Photo from left: Jan Steele, Lucid Group COO and Co-founder; Roman (the dog), Bluedog; Nigel Horn, Managing Director, Bluedog; and Dennis O’Brien, Lucid Group CEO

14th February 2019

Share

Tags

Company Details

Lucid Group Communications Limited

+44 20 3972 5665

Contact Website

Address:
First Floor, Jubilee House
Third Avenue
Globe Park
Marlow
Bucks
SL7 1EY
UK

Latest content on this profile

Staying in the loop – six principles for impactful integrated communications

Lucid Group Communications Limited
Lucid Group acquires US-based strategic brand consultants DiD

Lucid Group Communications Limited
Day in a #LucidLife - Meet Jack
Take a look at what it's like working at Lucid Group. Jack discusses his experience of Lucid's Futures Academy, of transitioning to a fully remote workforce in lockdown, Lucid's culture and his interest in all things digital.
Lucid Group Communications Limited
Lucid Group make the cut for Communiqué in seven different categories.

Lucid Group Communications Limited
The Lucid Group Guide

Lucid Group Communications Limited
Our #LucidLife
We asked our people: Why do you do what you do? - What makes you get out of bed in the morning? The responses had a common theme - it's the people we get to work with, the patients we get to help, and the passion for making a difference.If you want to work for a purpose-driven company with a passion for transforming lives, join us!We have several exciting open roles which you can check out here https://bit.ly/2zKXOboHowever, even if you can't find the exact match for your skills, experience and talent, but you like what you see, and you want to know more, have a chat with one of our talent acquisition managers Daniel Newbury or Lucinda Fowkes.
Lucid Group Communications Limited