Please login to the form below

Making a Difference - The Future of Pharma

On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy, supports almost 500,000 jobs in the UK alone, and donated 1.4 BN treatments to the developing world in 2014.[1],[2]

In recent years, this narrative has been changing, thanks to rigorous self-imposed compliance standards. But repairing the trust that was so damaged in the past is proving to be a tough job.

Dennis believes the key to shifting old perceptions and truly making a difference is to, “Think like, and collaborate with, healthcare providers”. Unlike pharma companies, whose success is often measured in medicine sales, healthcare providers work hard to improve patient outcomes. Pharma companies today have the unique opportunity to redefine their role: from providers of commodities to our healthcare system to valued partners in delivering outstanding patient care.

To learn more about how pharma companies can drive change to improve patient outcomes, read the full article here.

[1] PwC commissioned review of the UK Life Sciences sector. March 2017. Available at

[2] International Federation of Pharmaceutical Manufacturers & Associations report. February 2017. Available at

18th September 2018



Company Details

Lucid Group Communications Limited

+44 01494 755712

Contact Website

Burleighfield House
London Road
HP10 9RF

Latest content on this profile

Measures for measures
Why pharma’s marketing metrics must close the loop
Lucid Group Communications Limited
My adventure into the world of Medcomms and Lucid’s Futures Academy

Lucid Group Communications Limited
Graduation day is celebrated by Lucid’s third Futures Academy cohort

Lucid Group Communications Limited
Bluedog Launch Celebrations
Teams from all companies within the Lucid Group and Bluedog gathered to celebrate both the launch of this new partnership and Lucid Group’s twelve-year anniversary.  2019 is set to be a transformative year for Lucid Group, which, with the support of its private equity partner LDC, has big ambitions to build broader capability and reach by bringing even more magic to the mix through future acquisitions.
Lucid Group Communications Limited
Lighthouse Medical Communications US appoints Lisa Druce as its new Managing Partner

Lucid Group Communications Limited
Lucid Group brings creative and digital magic to the mix with the acquisition of Bluedog

Lucid Group Communications Limited