Please login to the form below

Making a difference together

It was highlighted at the 2016 World Economic Forum that ‘good business’ now means more than financial success, with multiple stakeholders asking how business will benefit society. At Lucid, our vision is to deliver medical education that changes healthcare professional’s (HCPs) behaviour and so improves patients’ lives. All of our stakeholders – pharma partners, HCPs and the internal Lucid team – identify with and aspire to this vision.  

Education that simply raises awareness of clinical care gaps through traditional methods, without changing behaviour, is no longer enough. Our pharma partners need to demonstrate return on investment: a measurable improvement in patients’ health. HCPs need to explore new ways to share and adopt best practice behaviour. Together, we are advancing the boundaries of medical education.  

Lucid’s Advance Outcomes methodology includes identifying behaviour barriers and tailoring education to overcome these. This forward-thinking approach has been acknowledged by the industry. Most recently, Lucid was highly commended in the ‘Communications Consultancy of the Year’ category at the annual Communique Awards. While we are proud to be part of an award-winning agency, we are prouder of our vision to improve patients’ lives. But we don’t rest on our laurels. We challenge ourselves to continue to be at the forefront of this evolution in medical education, and strive to inspire all our stakeholders to take this exciting and worthwhile journey with us.

You can read the full article published in the July / August PME here

8th August 2016


Company Details

Lucid Group Communications Limited

+44 01494 755712

Contact Website

Burleighfield House
London Road
HP10 9RF

Latest content on this profile

Measures for measures
Why pharma’s marketing metrics must close the loop
Lucid Group Communications Limited
My adventure into the world of Medcomms and Lucid’s Futures Academy

Lucid Group Communications Limited
Graduation day is celebrated by Lucid’s third Futures Academy cohort

Lucid Group Communications Limited
Bluedog Launch Celebrations
Teams from all companies within the Lucid Group and Bluedog gathered to celebrate both the launch of this new partnership and Lucid Group’s twelve-year anniversary.  2019 is set to be a transformative year for Lucid Group, which, with the support of its private equity partner LDC, has big ambitions to build broader capability and reach by bringing even more magic to the mix through future acquisitions.
Lucid Group Communications Limited
Lighthouse Medical Communications US appoints Lisa Druce as its new Managing Partner

Lucid Group Communications Limited
Lucid Group brings creative and digital magic to the mix with the acquisition of Bluedog

Lucid Group Communications Limited