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Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

In this month’s Smart Thinking blog on PM.Live.com Amy Jackson, Editorial Director at Lucid Group discusses the need for ongoing professional development in strategic medical communications.

Amy discusses how medical communications agencies recognise the importance of investing heavily in new medical writers. However, the pressure of an increasingly competitive environment, combined with more rigorous standards set by our clients and pharmaceutical industry regulatory bodies, mean that we need to focus on continuously up-skilling our delivery teams, irrespective of their level of experience.

Amy continues to discuss the competition from outsourcing companies and the prospect of artificial intelligence (AI) replacing some elements of writing and how this can actually add value to the role of a medical writer.

Interested? Read the full article here

19th September 2018

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