Patient outcomes in practice: delivering value that transforms lives
In this month’s PME, Lucid CEO and co-founder, Dennis
O’Brien, and Managing Director, Louise Verrall, discuss ‘Patient outcomes in practice: delivering value that transforms lives’.
In response to the increasing demands of global healthcare
systems, pharma must demonstrate its value contribution. It is responding with
patient-centric corporate missions, and patient outcomes-driven visions and
initiatives, all with the aim of improving patient outcomes.
Dennis and Louise discuss how it’s no longer good enough to
prove a commitment to patient outcomes, but instead we must demonstrate an impact. The programmes and initiatives that
are incorporated into cross-functional plans all need to align to the same goal
– so that we can then measure their impact against improving patient outcomes.
The vision is there, but it requires translation of this
vision to execution of outcomes-led strategic planning, cross-functional
alignment and metrics collection that transcend annual key performance
indicator cycles.
You can read more in the full article here
In NetworkPharma’s latest career guide for wannabe account managers, Tessa Rowland, Senior Account Executive, discusses her journey into the varied and fast-paced world of medical communications. Lucid Group Communications Limited