The art of changing behaviour with virtual technology
In April’s issue of PME, Ella Nuttall (Health Psychology Specialist
at Lucid Group) explains how changing behaviour requires a combination of
science and art. She outlines how the impact of new technologies has increased
the breadth of mechanisms (the ‘art’) through which science-based, behaviour-changing
interventions are delivered. Of particular note is the emergence of virtual technology
as a mechanism to support medical education – such as the first virtual reality
operation due to take place this month – viewable live across the world.
Ella reveals how Lucid has successfully incorporated a
variety of virtual technologies in their behaviour-changing medical education
programmes: from live-link sessions of medical procedures to projection
technology to portray a virtual patient. Ella discusses the impact and
rationale behind using a virtual mannequin with Emma Herring (Lucid Account
Director), who led the project. To learn more about using virtual technologies
and how it has helped Lucid to change behaviour and improve patient outcomes
you can read the full article here.
In NetworkPharma’s latest career guide for wannabe account managers, Tessa Rowland, Senior Account Executive, discusses her journey into the varied and fast-paced world of medical communications. Lucid Group Communications Limited