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The driving force behind Momentum Strategy
An internet search on what makes a business successful delivers
countless promises to reveal the secrets behind sustained growth. The
strategies of well-known companies provide valuable case studies that have
helped us identify the key factors that enable businesses to prosper. Using
examples from outside pharma, Lucid’s newly launched Strategic Consultancy has recognised
three key spheres that generate exceptional growth in the pharma industry:
discover, value and enable. This new commercial approach is called Momentum
Strategy.
In the April issue of PME magazine, Lucid Strategic Consultancy gives further insight into the three key spheres of Momentum Strategy. The discover sphere is focused on generating compelling insights to prioritise delivering commercial value (inspired by Under Armour). The value sphere allows us to capture compelling value and translate this into a differentiated and sustainable customer experience (inspired by Innocent). The enable sphere provides compelling engagement and innovative initiatives across teams (inspired by giffgaff). With this new dynamic approach, Lucid Strategic Consultancy aims to provide a comprehensive solution to the product life-cycle management.
To find out more about the Lucid Strategic Consultancy, please contact Duncan Ferguson (+44 (0)1494 755707, duncan@lucid-group.co.uk) or visit www.lucid-group.co.uk/strategic-consultancy
You can access the full article here: http://media.wix.com/ugd/b62ab8_4f835e74f2524936a053803097f2fd26.pdf
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In the April issue of PME magazine, Lucid Strategic Consultancy gives further insight into the three key spheres of Momentum Strategy. The discover sphere is focused on generating compelling insights to prioritise delivering commercial value (inspired by Under Armour). The value sphere allows us to capture compelling value and translate this into a differentiated and sustainable customer experience (inspired by Innocent). The enable sphere provides compelling engagement and innovative initiatives across teams (inspired by giffgaff). With this new dynamic approach, Lucid Strategic Consultancy aims to provide a comprehensive solution to the product life-cycle management.
To find out more about the Lucid Strategic Consultancy, please contact Duncan Ferguson (+44 (0)1494 755707, duncan@lucid-group.co.uk) or visit www.lucid-group.co.uk/strategic-consultancy
You can access the full article here: http://media.wix.com/ugd/b62ab8_4f835e74f2524936a053803097f2fd26.pdf
Company Details
Lucid Group Communications Limited
+44 20 3972 5665
Address:
First Floor, Jubilee House
Third Avenue
Globe Park
Marlow
Bucks
SL7 1EY
UK
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