An internet search on what makes a business successful delivers
countless promises to reveal the secrets behind sustained growth. The
strategies of well-known companies provide valuable case studies that have
helped us identify the key factors that enable businesses to prosper. Using
examples from outside pharma, Lucid’s newly launched Strategic Consultancy has recognised
three key spheres that generate exceptional growth in the pharma industry:
discover, value and enable. This new commercial approach is called Momentum
Strategy.
In the April issue of PME magazine, Lucid Strategic
Consultancy gives further insight into the three key spheres of Momentum
Strategy. The discover sphere is focused on generating compelling insights to
prioritise delivering commercial value (inspired by Under Armour). The value
sphere allows us to capture compelling value and translate this into a
differentiated and sustainable customer experience (inspired by Innocent). The
enable sphere provides compelling engagement and innovative initiatives across
teams (inspired by giffgaff). With this new dynamic approach, Lucid Strategic
Consultancy aims to provide a comprehensive solution to the product life-cycle
management.
To find out more about the Lucid Strategic Consultancy,
please contact Duncan Ferguson (+44 (0)1494 755707, duncan@lucid-group.co.uk)
or visit www.lucid-group.co.uk/strategic-consultancy
In NetworkPharma’s latest career guide for wannabe account managers, Tessa Rowland, Senior Account Executive, discusses her journey into the varied and fast-paced world of medical communications. Lucid Group Communications Limited