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Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform the design of medical education programmes. As pressure mounts on the pharmaceutical industry to demonstrate tangible and positive impact on patients’ lives, understanding barriers to specific clinician behaviours is key to achieving measurable change in clinical practice, and advancing patient outcomes. 

Health psychology and behaviour change principles are at the core of Lucid’s strategy. Ella explains how Lucid’s five-step behaviour change model, Advance Outcomes®, is an integral part in the development of their award-winning medical education programmes. By staying up to date with the latest academic thinking in behaviour-change techniques, Ella ensures that Lucid constantly evolves their unique approach to stay ahead of the game. 

You can learn more about Ella’s expertise and the role of health psychology in medical education by reading the full article at

10th March 2016