Onyx Health Launch ‘Game-changing’ New Digital Offer
January 31, 2020 | Digital, Marketing, Pharmaceuticals, healthcare
Onyx Health have recently launched a new digital offering to bridge the digital skills gap in the pharma and healthcare sectors
Newcastle based healthcare marketing communications specialists Onyx Health are set to unveil a new digital offering to supercharge the digital presence of the pharmaceutical and healthcare industry.
In an exciting new venture developed in partnership with NE6, clients will be guided through their new digital strategy journey with a series of bespoke digital design workshops and training from industry experts.
Onyx Health will offer clients a powerful range of digital communications tools such as content strategy, automated marketing, meaningful platform design and social media campaign strategy, with a strong emphasis on customer experience. This new range of products and services aims to give healthcare and pharma businesses the insights they need to drive their future growth.
The digital revolution has transformed the communication landscape for businesses across all sectors over the past decade. However, there is evidence to suggest that the pharma and healthcare sectors have not always embraced the changing times. Research conducted by McKinsey and Company suggests that the pharma and healthcare sectors have a digital maturity score of just 27, lagging well behind other tightly regulated sectors such as insurance and banking[1].
In an age where technology is reshaping the healthcare sector, with rise of personalised virtual care and the patient power agenda creating new target consumers, there is an increasing need for companies to integrate digital solutions into their wider business strategy.
Moreover, the Health Secretary Matt Hancock has recently hailed the digital agenda as one of his top three priorities for transforming the NHS[2], which means that businesses in the healthcare and pharma sectors will need to get tech savvy to access key their target markets.
Onyx Health are well placed to drive this digital change across the sector, combining their healthcare expertise with their base in Newcastle, which forms part of the UK’s fastest growing digital tech cluster outside London.
Commenting on the new range of digital services, Onyx Health’s Managing Director Karen Winterhalter said “Our new digital service offer is a game changer for the business. The healthcare and pharmaceutical industry has historically been behind other sectors in embracing the new digital revolution. Having a strong presence across multiple digital platforms is an absolute must for firms to get themselves seen and heard with key target audiences.
Our team are a bunch of passionate experts in their field who effectively harness their industry knowledge to drive client’s business success. Our partnership with digital product specialists NE6 will enable a seamless process from development of initial strategy through to launch of a broad range of digital platforms and communication tools.”
This content was provided by Onyx Health
Company Details
Latest Content from Onyx Health
Revolutionising healthcare: The crucial role of diagnostics in transforming the NHS
Amid the formidable challenges faced by the NHS, Onyx Health delve into the pivotal role of diagnostics in healthcare transformation, showcasing how collaboration, innovation, and patient-centric approaches are revolutionising healthcare...
Innovating medical education to deliver 21st century healthcare
Technological advancements are reshaping the healthcare industry. Onyx Health's Medical Education Lead, Sarah Seilly, discusses the innovative techniques at the forefront of enhancing patient care.
Onyx Health Welcomes Sarah Seilly as Head of Medical Education
Leading healthcare marketing communications agency, Onyx Health, has bolstered its team with the appointment of a new Head of Medical Education, Sarah Seilly. This strategic addition to the team reflects...
Onyx Health Expands with Two New Appointments
Newcastle-based creative agency Onyx Health has continued to grow and expand with the dual appointments of Rosie Thompson as Account Manager and Modupe Ayeni as a Medical Writer
Sight-saving MedTech sleep mask could save the NHS multimillions
MedTech company PolyPhotonix has had its innovative diabetes sleep mask adopted in the NHS for the first time
Onyx Health Goes for International Growth with New Managing Director
Onyx Health has announced the appointment of Trevor Pill as their new Managing Director. He will be taking over the day-to-day running of the agency from owner and founder Karen...
Onyx Health Expands with Two New Digital Appointments
Onyx Health has expanded its digital content team with the appointments of Hope Johnston as Digital Content Manager and Jordan Carr as Social Media Executive.
Onyx Health Joins Forces with Rare Disease Specialists Actigen
Onyx Health will be working with Actigen to raise awareness of their innovative clinical trial work in rare diseases and the need to develop new treatment solutions.
Onyx Health Announces a "Double Hatrick" of New Appointments
Onyx Health continues to expand with six new appointments to its creative and communication teams, due to increased growth in its international client portfolio work.
Onyx Health Tackles Type 2 Diabetes with Diabetes Lifestyle Doctors
Onyx Health has teamed up with Diabetes Lifestyle Doctors to tackle the diabetes care gap in the NHS and help patients suffering from type 2 diabetes across the UK. (Pictured...