Random42 Scientific Communication are Exhibiting at WIRED Health 2017
Random42 Scientific Communication are extremely excited to announce that they will be exhibiting at Wired Health 2017 on the 9th of March!
The annual healthcare conference brings together the leading
technologists, entrepreneurs and innovators currently shaping the health
industry. This year’s event will
showcase the most exciting innovations in healthcare, with a focus on
challenging the health industry to transform.
The
Random42
team will be exhibiting their innovative technologies in Medical Animation, Virtual
Reality, Augmented Reality and Mixed Reality.![]()
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The
use of Virtual Reality (VR) has enabled scientific storytelling to be
elevated to a whole new level. It is now possible to take people into 3D film
sets and take them on a ride inside the human body (pictured above). Users feel like they are
actually in the scene watching red blood cells float alongside them or
following a signalling pathway into the nucleus. Random42 will be presenting
this storytelling format, which, combined with state-of-the-art technology,
gives the user a detailed understanding of specific biological processes. The rich
stimulating imagery promotes deeper engagement and helps to reinforce the
scientific message.
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Augmented
Reality (AR) involves your real world environment being supplemented with interactive
digital overlays, in real-time. Random42’s AR apps use visual recognition
technology, where users simply point their smart device at a tracker which then
activates an interactive experience such as animations, holograms, 3D models
and games. At Wired Health 2017 AR technology, originally developed for Wyss
Centre will be showcased, involving bionic
mannequins that reveal hidden neurotech (pictured above). The user is able to uncover
a projection of implantable technologies with clickable labels to provide more in-depth
information.![]()

Mixed
Reality (MR) is the merging of real and
virtual worlds to produce new environments and visualisations where physical
and digital objects co-exist and interact in real time. With Microsoft Hololens,
your physical and virtual worlds merge together in a mixed reality. Hololens
allows you to naturally move, interact, and explore three dimensional virtual
holograms around you. Random42's scientific knowledge and experience, combined
with this new state-of-the-art technology is able to give life to unique
interactive applications. These customised holographic demos showcase how new
experiences can be created in the world of medical animation.
Find out more about the event and how to attend here: http://www.wired.co.uk/event/wired-health-2017/
About:
Random42
Scientific Communication is a leading scientific communication studio
specialising in medical animation and education, virtual reality, interactive
and visually engaging solutions for global pharmaceutical and biotechnology
companies. In our 24-year history we have produced core digital assets for over
550 product launches to date and won over 150 industry awards.
E
– info@random42.com
T
– +44 (0)20 7734 6001
W
- www.random42.com
Contact
Website
Address:
51 Great Marlborough Street
London
W1F 7JT
United Kingdom
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