PMEA win for TVF Communications and AbbVie Healthcare!
We are delighted to announce that we have been awarded the ‘Excellence in Training Capability
Development’ Award at this year’s PMEA ceremony, for our joint effort with
AbbVie in the development of ‘The Story
of HS: A Patient Journey’. It has been a privilege working with AbbVie over
the past year to develop engaging and contextualised eLearning programs, in
order to help the Key Account Managers (KAMs) to really understand the story of
the patient suffering from the disease.
“The Story of HS took
an innovative approach to training in a new therapy area. It was really
refreshing to see the work incorporate research into the patient
journey, bringing to life training in a disease area from the patient's
perspective. With the addition of pre and post assessment, this was an
excellent patient-centred approach to training compared to approaches
Ella, a fictional character, guided the user through their
learning, providing real-life context and an emotional understanding behind the
disease. However, this was just one layer of a diversified approach to KAM
training, encompassing interactive games, quiz questions and
knowledge-consolidation exercises to support learning.
TVF have now supported the development of ‘patient pathway’
eLearning programs for over 15 indications / products, with the demand for this
style of learning continuing to spread throughout the organisation. The
programs are just one part of AbbVie’s cutting-edge blended curriculum, which
supports key aspects of learning through different media. Our core goal is the optimum
education of those who have direct conversations with HCPs, and therefore have
the ability to change the lives of patients, through provision of clear,
correct information which puts the patient first. Given the feedback so far, we
have firm belief that our novel educational approach will continue to succeed in
this primary aim.