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COUCH Health

Our mission to improve everyone’s lives is bold. But to really make a difference, have impact and create change, we have to be.

By guiding organisations in making everything they do in clinical studies more human – more accessible, insightful, empathetic and easier to understand – we put them on the right path to improving people’s lives.

Our existence is born out of a very personal experience. In 2002, one of our founders lost their father to prostate cancer. Had his doctor been sufficiently educated on the signs to look for, he might still be here today. Had their father understood his own symptoms, he might still be here today. Had his father’s healthcare team been aware of potential life-saving clinical trials, he might still be here today.

And so we are motivated by the profound understanding that, collectively, we need to do better.

We start and end with the people who will use the communications we develop. Our purpose is to better educate people about anything that can save or improve lives. So we speak to them directly and plainly. We help them understand and act so that they can live happier and healthier lives.

We specialise in connecting with people; be that patients, study sites, investigators, healthcare professionals or communities… and our results speak for themselves. So if you’re looking for better, let’s talk.

Each person who has joined COUCH Health is driven by a genuine desire to help improve lives. And we each hold ourselves accountable in our mission, because it’s our responsibility to constantly question what we and others deliver.

We ask how can we be better? How can we do more to pioneer the change that’s so desperately needed? By asking these questions we’re able to be more creative and forward-thinking in the solutions we present to you.

Areas of Expertise

Making health human means that everything we do puts people first.

Pharmaceutical, biotech and life science companies turn to us to help them build strong connections with, and improve outcomes for, the people who matter most: patients.

We do this by improving the recruitment and retention of patients to clinical studies with creative solutions that build better experiences and outcomes for clinical study participants.

We specialise in bringing the human touch to healthcare by:

  1. Creating patient engagement materials that are actually read and understood.
  2. Generating deep insights that build patient-centric clinical study materials.
  3. Developing compelling creative advertising and marketing that improves clinical study recruitment and retention.

Patient recruitment and retention planning

We take the ‘error’ out of human error – so you’re left with smart, insightful, human-focused planning. From patient recruitment and retention strategies to patient engagement campaigns, we’re experts in knowing where and how to engage with real people, on a real level.

Some clinical study patient recruitment and retention planning services we offer:

  • Market research
  • Social listening
  • Patient experience mapping
  • Global recruitment planning
  • Global retention planning
  • Recruitment feasibility

Study and site support

Good design speaks to the whole body. It’s emotional, impactful and engaging. It can tell a story in a glance, transform complicated information into clear and concise content, and persuade people on an emotional level. With our understanding of design, and the complexities of patient recruitment, we can provide expertise that will increase the awareness of your study.​

Some study and site services we offer:

  • Clinical study name and logo creation
  • Study material writing and design
  • Cultural adaptation of study materials
  • Study websites
  • Print and artwork management
  • Investigator & site staff training and meetings

Patient recruitment advertising campaigns

Integral to our mission to improve everyone’s lives, we guide the creation of content that real people can find, understand and use to make informed decisions. That can motivate action, inspire change and give people the confidence that healthcare exists to improve their lives.

Some patient recruitment and site services we offer:

  • Online screening
  • Digital marketing
  • Informed consent videos
  • TV ads
  • Radio ads
  • Print advertising

Patient advocacy, and diversity & inclusion

Developing relationships with patient advocacy groups is vital to the success of any clinical study. If your study needs to reach an established patient group, or a minority population, then you’ve got to engage community leaders, patient advocates, and key opinion leaders throughout the development process. By developing these relationships with your target population your study will be welcomed and trusted. And we’re here to help get you there.

Some of the patient advocacy and diversity & inclusion services we offer:

  • Patient advisory boards
  • Patient focus groups
  • Diversity & inclusion consultation
  • Advocacy group support
  • Patient reminder tools
  • Patient exit interviews

Participant retention strategies and collateral

Many of our team are from a behavioural health background which means we like to think we understand people better than most. Add this to our people-focussed approach, and we’re able to create motivational strategies to ensure participants remain in your study.

This can involve:

  • Newsletters
  • Recognition items
  • Digital support tools
  • Patient portals
  • Patient experience surveys
  • Site engagement support

Want to add a human touch to your next project? Let's talk


  • Shire/Takeda
  • Pfizer
  • Amgen
  • Regeneron


Ash Rishi
Founder and CEO
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Katie Rishi
Founder and CEO
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Abi Davison
Head of Copy
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Amber Gavin
Account Manager
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Chris Dutton
Graphic Designer
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Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Suite 2.10, Jactin House
24 Hood Street
M4 6WX
United Kingdom