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Anthill Agency


www.anthillagency.com

Anthill is a specialist digital agency and a strategic partner for life science companies – providing customer-relevant content that brings e-detailing, closed loop marketing, and multichannel communications alive.

For 15 years, Anthill has been at the forefront of digital communications in the life sciences. Today we continue to push the boundaries, so you can get more from your technology with smarter content.

We believe that customer-relevant communication is essential to generate the right treatment outcomes. We help you demonstrate the value of your products and services, using a blend of creative content and digital technology to achieve understanding and enable action.

Anthill is headquartered in Copenhagen, Denmark, working globally with leading life science companies including: Amgen, Bayer, Biogen, Grünenthal, Mölnlycke, Pfizer, and Roche. In pharma, we have experience in more than 30 therapeutic areas and work at all stages of a product's lifecycle.

Areas of Expertise

Our expertise covers digital sales communications for products from more than 30 therapeutic areas including hypertension, baby nutrition, women's health, urology, haematology, multiple sclerosis, pain management, diabetes, ophthalmology, virology, animal health, medical devices etc.

Clients

Anthill is working globally with clients such as:
  • Amgen
  • Bayer
  • Biogen
  • Grünenthal
  • Mölnlycke
  • Pfizer
  • Roche

White Papers and Resources

Make Anthill your strategic partner in Barcelona
We are excited to attend and exhibit at eyeforpharma Barcelona 2017 (March 14-16th), and present two multichannel strategy workshops.
Why you should include customer facing roles in your multichannel strategy
Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
Webinar: Become your customer’s chosen channel
Your customer now expects to access knowledge in any format and at any time that they desire. But how do you become the ever-present partner that they trust and value above all else?
Web Summit Lisbon: Technology trends that will impact pharma
Digital technology is transforming every aspect of life. Here’s the most important trends pharma companies should watch, as observed by Anthill at Websummit earlier this month:
Rethinking pharma communications
Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?
Focusing on customers, not on the channels
Multichannel Excellence Conference 2016: Customer-centricity in focus
Pharma Marketing Summit: From ”why” to ”how” in multichannel communications
For the first time we’re sharing our observations of pharma conferences — kicking off with our delegates’ views of the Annual Pharma Marketing Summit in Berlin last month.
The one multichannel question you must ask
There is a question every marketer should ask when designing a multichannel communications strategy
Dr. Thomas Blatter has been appointed Vice President, DACH Region
Dr. Thomas Blatter has been appointed VP DACH region to lead Anthill’s activities in the region, effective immediately.
Showcasing our multichannel capabilities in Berlin
Join Anthill for conferences in October to understand how to bring value to HCPs through multichannel communications
How to enable each healthcare professional to fully understand your product
Read these three articles to understand how working at an individual level benefits all customers:
Anthill awarded full Veeva certification
We are proud to announce we have been certified level 4 Veeva multichannel content partner
Meet Anthill at conferences in London
October, the month of multichannel pharma marketing in London. Meet us at DigiPharm and Multichannel Excellence Summit
What kind of customer data are you getting?
How to collect the proper data to discover how to act next.
Are you getting these benefits from your digital technology?
Your organisation switched from ‘paper to glass’, buying the latest mobile devices and hiring digital agencies to fill them with eye-catching content. But what happened?
Anthill expands its services in DACH region
Anthill, a digital communications agency focused on the life science industry, is expanding its services for local clients based in Germany, Austria and Switzerland.
What have you learned about your customers recently?
Your customer-facing staff continually gets told about the needs and wants of your customers. Are you learning what they are learning?
Do your customers feel that you’re listening to them?
When answering to data, excellent digital communication can create much stronger relationships between reps and customers.
How good are your digital sales materials? Just ask these 5 questions
Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:
Digital is different – why new marketing technologies require new ways of working
Digital technology: don’t be afraid to demand more
First things first: How to kick-off an e-detailing project
Starting a new e-detailing project? Here are our tips to set a solid base for it
Flexible content checklist – five questions to ask
To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials.
What’s the best use of video in digital pharma marketing?
Video is increasingly popular in marketing communications. It can work brilliantly but not everywhere and not all the time. So if you’re considering using video, here’s quick strategy for maximizing the benefits.
How to get faster results with digital communication
Everyone is under pressure to deliver results fast, so how can you speed up the positive effects of your e-detailing and multichannel communication? One proven answer is to get the data collection right from day one.
Why digital communication means leaving no customer behind
You don’t have to accept that only a small percentage of your customers will ever get the full information about your product.
How to add credibility to your customer communication
For really compelling – and credible – digital communication, there’s a factor beyond traditional emotional appeals and logical arguments that’s often forgotten. And for pharma, it’s a must have.
HQ digital marketing: Trouble-free localization
Adapt HQ content to local markets without stress following these 10 steps
Internal activation of digital communications
It’s the best digital marketing investment you can make.
Seven ways to make centrally-produced content fit affiliates’ needs
Affiliate friendly content: e-detailing materials that local markets love
What’s the point of marketing content that doesn’t get used?
Anthill: inspiring partnerships at eyeforpharma Barcelona 2016
Seven ambitious data objectives for your marketing content
Data is a great way to connect and align global and local objectives – providing the kind of value that gets local markets engaged in core sales materials and speeding up your organization’s learning curve.
How to connect HQ and affiliates with data-enriched content
Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding.
Why are we still talking about multichannel?
Interview with Sebastian Kölsch, Chief Solutions Officer at Anthill.
The art of managing digital communications from headquarters
Total control from headquarters or every market doing what they think is best?
Centralized marketing with local market relevance: The big challenge for Pharma HQ marketers
There are good reasons for wanting to centralize and control marketing content: it reduces duplication of work, saves money and time, and also ensures a consistent level of quality. With such good incentives, it is no wonder that there is a strong trend for working more centrally throughout the industry.
How to add interactivity to your e-detailing
You know that making your digital sales communication more interactive will help you gain the attention of healthcare professionals – but how precisely should you work with it?
How to get belief in your product benefits
When designing your digital communications, you can make the most of your product benefits by building an argumentation that addresses different customer motivations.
How to use animations in e-detailing
Do you feel that you have to compete to have the most advanced 3-D model? A gorgeous animation? Relax. E-detailing content doesn’t have to be flashy & fancy – relevant is what counts.
Exploring full potential of e-detailing data
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
How e-detailing can increase access to HCPs
The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can provide more access to healthcare professionals too.
Meet expert speakers: The right e-detailing content for rich data
We are excited to reveal the names of the expert speakers at Anthill's next webinar "The right e-detailing content for rich data" on the 3rd June 2015, 3 PM GMT+2.
Webinar: The right e-detailing content for rich data
Data is the fuel for your digital communication – powering you to not only learn about your customers but communicate more effectively too.
Infographics: Disrupt or be disrupted
How to meet the new communication expectations.
Webinar recording: The storytelling method that works for e-detailing
If you can involve healthcare professionals in a story, they will be more open to your arguments.
How to account for different motivations in closed loop marketing
While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of rhetoric, Aristotle, can still inform digital communications methodology today.
Webinar: The storytelling method that works for e-detailing
If you can involve healthcare professionals in a story, they will be more open to your arguments.
Understanding the ‘adoption ladder’ in closed loop marketing
Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.
Webinar on-demand: The e-detailing wow factor in 2015
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have the right content.
Build your e-detailing argumentation
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.
E-detailing content wow factor in 2015
Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile device. So what exactly are healthcare professionals asking for? And how to meet these new expectations?
How to confirm customer understanding in e-detailing
Done right, e-detailing takes away the guesswork in your marketing.
The storytelling method that works for e-detailing
You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how – precisely – do you apply it to your e-detailing materials?
Webinar series: E-detailing content that works
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have the right content.
Why e-detailing must give options to healthcare professionals
We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible.

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Company Details

Anthill Agency

+4531768492

Contact Website

Address:
Anthill Agency HQ
Dampfaergevej 10
Copenhagen
DK-2100
Denmark

Latest content on this profile

Make Anthill your strategic partner in Barcelona
We are excited to attend and exhibit at eyeforpharma Barcelona 2017 (March 14-16th), and present two multichannel strategy workshops.
Anthill Agency
Why you should include customer facing roles in your multichannel strategy
Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
Anthill Agency
How to start with multichannel
How to start with multichannel: http://bit.ly/rethinkingpharmacomm
Anthill Agency
Webinar: Become your customer’s chosen channel
Your customer now expects to access knowledge in any format and at any time that they desire. But how do you become the ever-present partner that they trust and value above all else?
Anthill Agency
Web Summit Lisbon: Technology trends that will impact pharma
Digital technology is transforming every aspect of life. Here’s the most important trends pharma companies should watch, as observed by Anthill at Websummit earlier this month:
Anthill Agency
Rethinking pharma communications
Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?
Anthill Agency