We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.
5 tips to get you started
As we all know, e-detailing technology is only as good as your content. That’s why getting a really effective argumentation is so important. To help you get this structured, try these steps:
1. Begin by finding your product’s uniqueness and the special problem that it alone solves. Then unfold your product benefits. Learn more: How to start CLM and e-detailing projects
3. Be credible by keeping your communication ‘unbranded’ until the customer really understand the problem. Then make sure that you quantify your messages. Learn more: How to make your CLM messages more convincing
One of the biggest challenges in localising the content is that many of the parties involved in the process work in different systems and use different formats. Anthill Agency
Anthill Agency, a leading life sciences digital agency, has unveiled Anthill Activator™, which enables Veeva users to more efficiently manage their digital resources. Activator makes it easy to create and localise content – improving internal collaboration and powering a much faster response to market demands. Anthill Agency
Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy. Anthill Agency
Your digital marketing challenges are probably shared by peers in other departments and companies. The good news is that such problems often have simple solutions, or can be avoided completely by setting up projects in the right way. Anthill Agency