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Centralized marketing with local market relevance: The big challenge for Pharma HQ marketers

There are good reasons for wanting to centralize and control marketing content: it reduces duplication of work, saves money and time, and also ensures a consistent level of quality. With such good incentives, it is no wonder that there is a strong trend for working more centrally throughout the industry.

Yet the benefits come at a cost too. Increased centralization often results in low usage of marketing materials locally and generally poor affiliate engagement. People can feel disempowered by ‘fixed’ materials that do not reflect their specific local conditions or allow them to match the needs of their customers.

How to tackle the challenges connected to centralization of your marketing efforts? Read here: http://bit.ly/1I3ykUd

14th December 2015

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Anthill Agency

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