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Digital is different – why new marketing technologies require new ways of working
Digital technology: don’t be afraid to demand more
What’s your number one goal for digital communication? More engaging materials? Better market understanding? More ROI? Cost-effectiveness?
All those are great goals but there’s one thing to demand of digital technology beyond all the others: individual relevancy.
What digital communication can and should do is make your marketing responsive to audience needs – providing a personalized experience for each individual that you need to reach.
In this article you will learn what digital should do for you, what you normally get and what you should demand.
Continue reading: http://bit.ly/1ZxqF4l
All those are great goals but there’s one thing to demand of digital technology beyond all the others: individual relevancy.
What digital communication can and should do is make your marketing responsive to audience needs – providing a personalized experience for each individual that you need to reach.
In this article you will learn what digital should do for you, what you normally get and what you should demand.
Continue reading: http://bit.ly/1ZxqF4l
Company Details
Anthill Agency
+4531768492
Address:
Anthill Agency HQ
Dampfaergevej 10
Copenhagen
DK-2100
Denmark
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