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Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more
What’s your number one goal for digital communication? More engaging materials? Better market understanding? More ROI? Cost-effectiveness?
All those are great goals but there’s one thing to demand of digital technology beyond all the others: individual relevancy.
What digital communication can and should do is make your marketing responsive to audience needs – providing a personalized experience for each individual that you need to reach.

In this article you will learn what digital should do for you, what you normally get and what you should demand.

Continue reading: http://bit.ly/1ZxqF4l

8th June 2016

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Anthill Agency

+4531768492

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Anthill Agency HQ
Dampfaergevej 10
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