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Exploring full potential of e-detailing data

Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
In conversations driven by the right data, customers receive better quality information and predictive modeling can even enable you to anticipate their needs.

Data not only make your communication effective but more efficient too. “You can use these data to better craft your discussions and messages to your customers, which hopefully will result in more effective customer engagements and a faster desired outcome of your communication,” says Beth Wolff, Head of Professional Services at Agnitio.

Yet in a poll conducted at the recent Anthill webinar, only 7% of pharma marketers believed that they are using the full potential of e-detailing data.

So how can we start to make more of the opportunities that are available?

Read more: http://bit.ly/1edNZ4U

21st July 2015

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Anthill Agency

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