Taking multichannel further: personalisation
Creating personalised
multichannel content allows your reps to connect with HCPs on a higher level by
providing information and services focused exactly on their needs. Personalized
multichannel content can be built on your existing detailing discussions and,
as such, further connect your communications together.
Small steps with big impact
A simple
way to start is to provide additional information via personalised microsites
linked to your current e-detailer, which are easy to put in place. You can also
use ‘social proof’ to highlight what a HCP’s peers recently accessed, a.k.a.
what ‘others also liked’, which is a smart way to promote content exploration
and implicit endorsement.
Elevating
your current e-detailing experience to a sophisticated, personalised digital
experience is a great way to ‘get going’ with multichannel and start providing
more value to HCPs today. And it is easier than you might believe. To show what
can be done, Anthill has created an e-book ‘multichannel e-detailing’ that lays
out some of the opportunities.