Please login to the form below

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value.

Taking multichannel further: personalisation

Creating personalised multichannel content allows your reps to connect with HCPs on a higher level by providing information and services focused exactly on their needs. Personalized multichannel content can be built on your existing detailing discussions and, as such, further connect your communications together.

Small steps with big impact

A simple way to start is to provide additional information via personalised microsites linked to your current e-detailer, which are easy to put in place. You can also use ‘social proof’ to highlight what a HCP’s peers recently accessed, a.k.a. what ‘others also liked’, which is a smart way to promote content exploration and implicit endorsement.

Elevating your current e-detailing experience to a sophisticated, personalised digital experience is a great way to ‘get going’ with multichannel and start providing more value to HCPs today. And it is easier than you might believe. To show what can be done, Anthill has created an e-book ‘multichannel e-detailing’ that lays out some of the opportunities.  

>> Download the full e-book  

24th May 2017



Company Details

Anthill Agency


Contact Website

Anthill Agency HQ
Dampfaergevej 10

Latest content on this profile

What the smartest pharma marketers know about digital
To understand what separates the top digital pharma marketers from the rest, here are five things that they know – and enact daily in their communications planning & execution.
Anthill Agency
Digital Pharma Advances 2018: Attend our presentation in London
We are very excited to be attending and speaking at The Digital Pharma Advances Conference, held January 30th in London.
Anthill Agency
International digital pharma marketing: 10 common problems
Your digital marketing challenges are probably shared by peers in other departments and companies. The good news is that such problems often have simple solutions, or can be avoided completely by setting up projects in the right way.
Anthill Agency
Digital pharma marketing: 5 ways to avoid localisation problems
Localisation of digital materials isn’t difficult but it can go wrong. Here’s how to keep everything on track.
Anthill Agency
Digital marketing: how to build internal support
Many problems with digital communications can be traced back to internal communications. Here’s how to get the support your need.
Anthill Agency
Digital Pharma Advances: Meet us in London
Meet us in London at The Digital Pharma Advances Conference, January 30th, where Anthill will be presenting on the topic of digital transformation.
Anthill Agency