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How to add interactivity to your e-detailing

You know that making your digital sales communication more interactive will help you gain the attention of healthcare professionals – but how precisely should you work with it?

Why most digital presentations aren’t interactive

A major motivation for ‘going digital’ is to take advantage of the interactive opportunities of digital media. And yet a lot of what is today described as interactive really isn’t.Often digital materials are presented as having interactive features but often they are little more than ‘press play’ and then sit back to watch an animation. There are great ways to use animations in digital sales communication, but it’s important not to confuse the two.

How to do interactivity the right way? Read more here: http://bit.ly/1QiOjPF

6th November 2015

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