Why most digital presentations aren’t interactive
A major motivation for ‘going digital’ is to take advantage of the interactive opportunities of digital media. And yet a lot of what is today described as interactive really isn’t.
Often digital materials are presented as having interactive features but often they are little more than ‘press play’ and then sit back to watch an animation. There are great ways to use animations in digital sales communication, but it’s important not to confuse the two.
How to do interactivity the right way? Read more here: http://bit.ly/1QiOjPF