When designing your digital communications, you can make the most of your product benefits by building an argumentation that addresses different customer motivations.
We’ve spoken before about the importance of accounting for the motivations of ethos (authority), pathos (emotion) and logos (logic) in your e-detailing and multichannel communications. And we touched on the fact that working digitally enables you to have multiple arguments in place to do so. But how do you apply this in practice?
One of the biggest challenges in localising the content is that many of the parties involved in the process work in different systems and use different formats. Anthill Agency
Anthill Agency, a leading life sciences digital agency, has unveiled Anthill Activator™, which enables Veeva users to more efficiently manage their digital resources. Activator makes it easy to create and localise content – improving internal collaboration and powering a much faster response to market demands. Anthill Agency
Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy. Anthill Agency
Your digital marketing challenges are probably shared by peers in other departments and companies. The good news is that such problems often have simple solutions, or can be avoided completely by setting up projects in the right way. Anthill Agency