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How to get belief in your product benefits
When designing your digital communications, you can make the most of your product benefits by building an argumentation that addresses different customer motivations.
We’ve spoken before about the importance of accounting for the motivations of ethos (authority), pathos (emotion) and logos (logic) in your e-detailing and multichannel communications. And we touched on the fact that working digitally enables you to have multiple arguments in place to do so. But how do you apply this in practice?
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Anthill Agency
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