We are excited to attend and exhibit at eyeforpharma Barcelona 2017 (March 14-16th), and present two multichannel strategy workshops.
Your multichannel partner
We are excited to attend and exhibit at eyeforpharma Barcelona 2017(March 14-16th), and present two multichannel strategyworkshops. Come meet the team at booth #24 to learn how Anthill’s change communication and content methodology can help you create a successful multichannel strategy.
Be sure to use our discount code when you register to get a €200 discount: Anthill200
What kind of content do local affiliates really want? If you were to ask them, the answer would probably be “something simple” because of localization concerns. But the truth is that such basic ‘one-size-fits-all’ content probably won’t be used because it doesn’t meet each market’s specific needs or provide enough freedom of action. Day 2, 12:30 – 13:30: The art of Agile Marketing – Responding to changing audience needs on-the-go Agile methodologies enable your digital communications to continually adapt to the market. By adopting an iterative approach, you can see continual improvement and move away from a typical production line process – in which success is only known at the end. *Times are subject to change
Meet the Anthill delegates
To discuss how Anthill can help you boost engagement across channels, connect with our team:
You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait. What? You’ve done everything right. So what can have possibility gone wrong? Anthill Agency
Digital communication should be a two-way process with information flowing backwards and forwards between you and healthcare professionals. That digital technology enables HCPs to give feedback is a big part of the value that it brings – both to aid the effectiveness of your communication but also to provide better service. But it has to be done in the right way and should never feel like a major market research push. Anthill Agency
The rapid development of multichannel communication opens new opportunities to provide high-value experiences for healthcare professionals and gives you more places than ever to tell your product story. But unless your content can easily flow across these channels, multichannel can be a frustrating experience. Anthill Agency