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Rethinking pharma communications

Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?
Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?

As we move from prescriptions to health outcomes, communication goals become more complex. Audiences increase as patients, payers and KOLs gain more influence over treatment decision making – multiplying the messages and channels required.

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10th November 2016

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Anthill Agency

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