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The storytelling method that works for e-detailing

February 6, 2015 | E-detailing, clm, closed loop marketing, storytelling 

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean?

And how – precisely – do you apply it to your e-detailing materials?


In this article, you’ll discover:

  • why storytelling matters in e-detailing,
  • the storytelling technique that works,
  • the three-act structure in digital sales,
  • how to apply storytelling to each feature.

Read more: http://bit.ly/1uic02f

This content was provided by Anthill Agency