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Understanding the ‘adoption ladder’ in closed loop marketing

Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.

Overcoming barriers to sales

If you think about it, there are three fundamental marketing barriers to your product’s success:

- Healthcare professionals haven’t heard of it (awareness)
- They may not understand it (understanding)
- They don’t believe it (belief).

Far from being insurmountable obstacles, these barriers actually give you the overarching communication goals for your e-detailing presentation.

So how to create the adoption ladder and structure the presentation? Read more: http://bit.ly/1xF6piP


20th March 2015

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Anthill Agency

+4531768492

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Anthill Agency HQ
Dampfaergevej 10
Copenhagen
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Denmark

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