Web Summit Lisbon: Technology trends that will impact pharma

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Anthill Agency

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Anthill Agency HQ
Dampfaergevej 10
Copenhagen
DK-2100
Denmark

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Latest content on this profile

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma but will it – as many in marketing and sales fear – just mean that people get replaced by computers? Or might it actually solve a problem that’s been perplexing marketers for years?
Anthill Agency

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if they are producing results). It’s all too easy to get caught up in it all, but there is a more strategic way to work with digital channel selection.
Anthill Agency

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response – can make all the difference.
Anthill Agency

Seven ways that digital has changed pharma marketing

We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely just around the corner, it’s worth remembering how far that we’ve already come – and seeing what’s possible today. Here are just seven ways that digital had already changed life science communication:
Anthill Agency

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value.
Anthill Agency

What's next after e-detailing?

You have your e-detailing system in place and are now thinking about multichannel. You want to provide a seamless customer experience across all channels – websites, apps, social media platforms, video, and more. You know that this is ‘what’s next’ but it seems like too big of a step. The good news is that it’s possible to get started with multichannel right now – in a way that builds on what you already have in place.
Anthill Agency