Please login to the form below

Why you should include customer facing roles in your multichannel strategy

Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
>> Get the Multichannel 2.0 webinar recording

Here’s our top takeaways:

1. Customer facing roles should be a part of your multichannel strategy

60% of you believe marketing should drive multichannel communication, but may be overlooking the value of having sales and commercial teams on board. All departments should come together and no longer be separated (KAM, Sales reps, maybe even MSL’s), to keep everyone up-to-date on the value and impact of multichannel.

The future role of sales reps is clear: they are crucial, as customer facing roles are the most important channel. It’s up to them to get your digital content adopted and make it impactful – and their focus should be on services and maintaining relationships.

2. Go from push to pull by creating thoughtful multichannel content around the needs of your customer facing roles:
  • Retain senior stakeholder support and internal sponsorship for digital communication
  • Focus on customer effectiveness over customer preference
  • Drive a cultural shift into change management
  • Build an environment that supports multichannel communication and clearly defines what the added value is – In doing so, your sales and commercial teams will then be the ones selling, and even demanding, multichannel content
  • Create digital content as flexible, guided conversations that your sales reps can use under varying conditions, and that enable your customers to pull the right messages for them
  • Support co-creation with tech

>> Download the recording and learn more

9th February 2017



Company Details

Anthill Agency


Contact Website

Anthill Agency HQ
Dampfaergevej 10

Latest content on this profile

Pharma email marketing: Your top 12 tips
Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up the top tips from our strategic and creative teams.
Anthill Agency
Why AI might be the rep’s best friend
When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma but will it – as many in marketing and sales fear – just mean that people get replaced by computers? Or might it actually solve a problem that’s been perplexing marketers for years?
Anthill Agency
How to choose your digital channels
Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if they are producing results). It’s all too easy to get caught up in it all, but there is a more strategic way to work with digital channel selection.
Anthill Agency
The Art of Agile Marketing
The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response – can make all the difference.
Anthill Agency
Seven ways that digital has changed pharma marketing
We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely just around the corner, it’s worth remembering how far that we’ve already come – and seeing what’s possible today. Here are just seven ways that digital had already changed life science communication:
Anthill Agency
How personalising multichannel improves customer experience
You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value.
Anthill Agency