Please login to the form below

Why you should include customer facing roles in your multichannel strategy

Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
>> Get the Multichannel 2.0 webinar recording

Here’s our top takeaways:

1. Customer facing roles should be a part of your multichannel strategy

60% of you believe marketing should drive multichannel communication, but may be overlooking the value of having sales and commercial teams on board. All departments should come together and no longer be separated (KAM, Sales reps, maybe even MSL’s), to keep everyone up-to-date on the value and impact of multichannel.

The future role of sales reps is clear: they are crucial, as customer facing roles are the most important channel. It’s up to them to get your digital content adopted and make it impactful – and their focus should be on services and maintaining relationships.

2. Go from push to pull by creating thoughtful multichannel content around the needs of your customer facing roles:
  • Retain senior stakeholder support and internal sponsorship for digital communication
  • Focus on customer effectiveness over customer preference
  • Drive a cultural shift into change management
  • Build an environment that supports multichannel communication and clearly defines what the added value is – In doing so, your sales and commercial teams will then be the ones selling, and even demanding, multichannel content
  • Create digital content as flexible, guided conversations that your sales reps can use under varying conditions, and that enable your customers to pull the right messages for them
  • Support co-creation with tech

>> Download the recording and learn more

9th February 2017

Share

Tags

Company Details

Anthill Agency

+4531768492

Contact Website

Address:
Anthill Agency HQ
Dampfaergevej 10
Copenhagen
DK-2100
Denmark

Latest content on this profile

Make Anthill your strategic partner in Barcelona
We are excited to attend and exhibit at eyeforpharma Barcelona 2017 (March 14-16th), and present two multichannel strategy workshops.
Anthill Agency
Why you should include customer facing roles in your multichannel strategy
Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
Anthill Agency
How to start with multichannel
How to start with multichannel: http://bit.ly/rethinkingpharmacomm
Anthill Agency
Webinar: Become your customer’s chosen channel
Your customer now expects to access knowledge in any format and at any time that they desire. But how do you become the ever-present partner that they trust and value above all else?
Anthill Agency
Web Summit Lisbon: Technology trends that will impact pharma
Digital technology is transforming every aspect of life. Here’s the most important trends pharma companies should watch, as observed by Anthill at Websummit earlier this month:
Anthill Agency
Rethinking pharma communications
Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?
Anthill Agency