Please login to the form below

Ashfield launches new commercial model to improve ROI

Ashfield, part of UDG Healthcare, a global leader in providing outsourced healthcare services, has announced the launch of a pioneering new commercial model called The Ashfield Solution.

In response to global market trend, The Ashfield Solution is an agile, multi-channel engagement model underpinned by a field analytics engine. The proprietary solution addresses the challenges of pharmaceutical companies needing to maintain or improve return on investment (ROI). Utilising the AshfieldGuide, a sales analytics and planning platform, it provides a more efficient, impactful and agile sales model with the capability to flex resources in ‘real-time’ in reaction to market events.

The transformational new model helps pharmaceutical companies optimise their investment in light of margin pressure, loss of exclusivity, new product data and new market entrants including biosimilars. It provides advanced analytics capabilities in response to curve modelling, segmentation techniques, mix modelling and geospatial optimisation. In addition, the commercial model delivers engagement optimisation and monthly reporting on ROI, call attainment and performance.

Commenting on The Ashfield Solution, Jez Moulding, EVP of Ashfield and COO of UDG Healthcare, said; ‘For over 20 years Ashfield has been providing industry leading commercial solutions to pharmaceutical companies. Our focus with this new model is to empower its users to maximise sales efficiency and impact. The analytics allows us to develop an optimised resource mix that cannot be achieved through the traditional pharma sales model. We look forward to working with pharmaceutical companies in delivering The Ashfield Solution, helping them to solve their challenges by maximising their investment their multi-channel resource’.

For more information on The Ashfield Solution click here.

22nd February 2018


Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

‘Delivering healthcare events with certainty and impact’
Ashfield Meetings & Events launches new website
The Ashfield Solution - Accelerate product uptake and maximize ROI
A pioneering multichannel optimization model powered by advanced analytics with the ability to flex resources based on real time results.
Patient Engagement and Experience Conference, 16-17 May
Ashfield and S3 Connected Health, Silver Sponsors at the 3rd Annual Patient Engagement and Experience Conference in Amsterdam on 16-17 May, will be speaking on how digitally enhanced Patient Support Programmes can extend the continuity and relevance of care into patients’ everyday lives.
Ashfield will be exhibiting at ISMPP US
On 30 April - 2 May 2018, Ashfield Healthcare Communications will be exhibiting at the 14th Annual Meeting of ISMPP at the Gaylord National Resort & Convention Center, National Harbor, MD.
Putting the patient first
You’ve invested millions in the development of your new drug or therapy and have successfully completed clinical trials - now you are ready to launch. Data has been collected, efficacy is understood and side effects are recorded. But an important question remains: is your target patient population prepared?
Ashfield joins the eyeforpharma webinar: The PSP Masterclass
Nagore Fernandez, Ashfield’s Head of Patient Services for EUCAN and Anna Baker, a Consultant in Health Psychology working closely with Ashfield, are joining an eyeforpharma panel debate: 'How Health Psychology drives winning Patient Support Programmes'. The webinar will take place Thursday 26th April at 9am New York, 2pm UK and 3pm Paris time.