Please login to the form below

Blog: A new 'At your service' model for pharma

Turning the traditional sales model on its head to deliver commercial outcomes without selling at all
We all know the increasing pressure on governments, insurance providers, physicians and other stakeholders all trying to deliver high quality patient care, but more cost-effectively than ever before. These challenges translate to pharma where it must also redefine its own role, showing that it is a strategic partner in the new healthcare environment, and that it truly has patient needs at its heart. It has to achieve this amidst increasing promotion costs, tighter market regulation and a target audience which gets more difficult to reach.

Ashfield has identified, developed and rolled out a new approach to help pharma face these challenges and thrive.The service representative model focuses solely on the value it can provide to patients, not on selling the benefits the brand. The role is completely non-promotional but improves access, improves relationships and delivers real patient value. 

Read our full article here to understand the rationale for this new model, where it has been inspired by different industries and how it can make a huge impact to your customer's satisfaction, and ultimately your bottom line.

This article was published by Ashfield Commercial, part of UDG plc.

25th August 2016



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield’s highlights from eyeforpharma Barcelona 2018
This week we were delighted to attend eyeforpharma Barcelona 2018 as global sponsors, where we ran a communications strategy workshop using our new Humanise framework and Nagore Fernandez, Head of Clinical Services for EUCAN, hosted part of the Commercial track.
Ashfield wins Best Newcomer at the Pf Awards 2018
We are thrilled to announce that Zuchaela Smylie, from Ashfield, won Best Newcomer at the 2018 Pf Awards, the largest pharmaceutical sales awards in the UK. The awards ceremony took place on Thursday, 9 March at The Lancaster Hotel in London.
“It is evident that meeting face-to-face is still highly valued in the digital age”
Attending a scientific congress or meeting overtakes professional journals and publications as the educational channel of choice for Healthcare Professionals – according to findings of new study
Ashfield to present at the Orphan Drugs for Rare Diseases Summit
Ashfield has a breadth of experience with orphan drugs and we are passionate about helping to improve the lives of people living with rare diseases. We are delighted to be sponsoring and presenting at the ‘Orphan Drugs for Rare Diseases’ event 22-23 March in Berlin.
Addressing the biggest challenges for rare disease communities
Each year, Rare Disease Day takes place worldwide on the last day in February. The main objective of Rare Disease Day is to raise awareness amongst the general public, the healthcare industry and decision-makers about rare diseases and their impact on patients' lives.
Humanise is our strategic approach to healthcare communications. It’s based on the need to understand. It looks at the emotions that make us human. It examines the feelings we have as individuals. It defines the behaviours we show as people.