Please login to the form below
Highlights: Ashfield leads by example, engaging attendees at Pharma Forum
During this year’s Pharma Forum, held at the Gaylord National Convention Center in National Harbor, Maryland, David Kerr (Senior Director of Creative & Production Services) co-hosted an insightful session surrounding online and offline engagement strategies to enhance face-to-face meetings.
David Kerr, along with Martin Jensen (Head of Global Congress
& Event Management at Lundbeck), balanced real life experiences with
strategic concepts. The session focused on survey findings from Ashfield’s Science
Of Meetings white paper and provided insights that can be applied to any
learning method and meeting type.
The presentation focused on why it is imperative in today’s fast-paced culture to diversify the way content is delivered to attendees. Gone are the days of the single standard email invite. Content needs to reach attendees, based on who they are and what their communication preferences are. If one attendee is a digital native, adapt the email invite to include a video from one of your key opinion leaders expressing their enthusiasm for what lies ahead. If the attendee is more traditional in their communication preference, mail a physical postcard invite with critical meeting information. Include a still image from the video with a link to find the video on your meeting portal. This tactic creates live, ongoing content that is ever-accessible. Access to ongoing content is imperative to provide a seamless and unified communication strategy across online and offline channels.
Click here to learn more about David Kerr’s session at Pharma Forum 2017.
This article was published by Ashfield Meetings & Events, part of UDG Healthcare plc.
![]()
The presentation focused on why it is imperative in today’s fast-paced culture to diversify the way content is delivered to attendees. Gone are the days of the single standard email invite. Content needs to reach attendees, based on who they are and what their communication preferences are. If one attendee is a digital native, adapt the email invite to include a video from one of your key opinion leaders expressing their enthusiasm for what lies ahead. If the attendee is more traditional in their communication preference, mail a physical postcard invite with critical meeting information. Include a still image from the video with a link to find the video on your meeting portal. This tactic creates live, ongoing content that is ever-accessible. Access to ongoing content is imperative to provide a seamless and unified communication strategy across online and offline channels.
Click here to learn more about David Kerr’s session at Pharma Forum 2017.
This article was published by Ashfield Meetings & Events, part of UDG Healthcare plc.
Company Details
Ashfield
Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK
Latest content on this profile
- Ashfield Meetings & Events strengthens creative team following increase in requests to deliver global full service live events
- Ashfield Meetings & Events (part of UDG Healthcare plc) has strengthened its UK creative team, as the largest event management agency specialising in the healthcare sector sees an increase in requests to deliver full service live events for global clients.
Ashfield
- Download our infographic: Addressing the biggest challenges for rare disease communities
- There have been huge advances in treatment options for rare diseases. Recently these have included advanced genetic therapies, such as viral mediated gene transfer and CAR-T therapies.
Ashfield
- Pegasus opens health track at Cannes Lions
- This year Ashfield Healthcare Communications integrated comms agency, Pegasus, was invited to open the health track.
Ashfield
- Ashfield Meetings & Events welcomes largest intake of students in seventh year of undergraduate placement scheme
- Ashfield Meetings & Events, the largest full service event management agency specialising in serving the healthcare sector, has this month welcomed its largest intake of students to its highly successful university placement scheme.
Ashfield
- ‘Delivering healthcare events with certainty and impact’
- Ashfield Meetings & Events launches new website Ashfieldmeetings.com
Ashfield
- The Ashfield Solution - Accelerate product uptake and maximize ROI
- A pioneering multichannel optimization model powered by advanced analytics with the ability to flex resources based on real time results.
Ashfield
- About us
- Contact us
- How to advertise
- Site map
- All content copyright © PMGroup Worldwide Ltd 2018
