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Highlights: Ashfield leads by example, engaging attendees at Pharma Forum

During this year’s Pharma Forum, held at the Gaylord National Convention Center in National Harbor, Maryland, David Kerr (Senior Director of Creative & Production Services) co-hosted an insightful session surrounding online and offline engagement strategies to enhance face-to-face meetings.
David Kerr, along with Martin Jensen (Head of Global Congress & Event Management at Lundbeck), balanced real life experiences with strategic concepts. The session focused on survey findings from Ashfield’s Science Of Meetings white paper and provided insights that can be applied to any learning method and meeting type.

The presentation focused on why it is imperative in today’s fast-paced culture to diversify the way content is delivered to attendees. Gone are the days of the single standard email invite. Content needs to reach attendees, based on who they are and what their communication preferences are. If one attendee is a digital native, adapt the email invite to include a video from one of your key opinion leaders expressing their enthusiasm for what lies ahead. If the attendee is more traditional in their communication preference, mail a physical postcard invite with critical meeting information. Include a still image from the video with a link to find the video on your meeting portal. This tactic creates live, ongoing content that is ever-accessible. Access to ongoing content is imperative to provide a seamless and unified communication strategy across online and offline channels.

Click here to learn more about David Kerr’s session at Pharma Forum 2017.


This article was published by Ashfield Meetings & Events, part of UDG Healthcare plc.




27th April 2017

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