Please login to the form below
Highlights: Ashfield leads by example, engaging attendees at Pharma Forum
During this year’s Pharma Forum, held at the Gaylord National Convention Center in National Harbor, Maryland, David Kerr (Senior Director of Creative & Production Services) co-hosted an insightful session surrounding online and offline engagement strategies to enhance face-to-face meetings.
David Kerr, along with Martin Jensen (Head of Global Congress
& Event Management at Lundbeck), balanced real life experiences with
strategic concepts. The session focused on survey findings from Ashfield’s Science
Of Meetings white paper and provided insights that can be applied to any
learning method and meeting type.
The presentation focused on why it is imperative in today’s fast-paced culture to diversify the way content is delivered to attendees. Gone are the days of the single standard email invite. Content needs to reach attendees, based on who they are and what their communication preferences are. If one attendee is a digital native, adapt the email invite to include a video from one of your key opinion leaders expressing their enthusiasm for what lies ahead. If the attendee is more traditional in their communication preference, mail a physical postcard invite with critical meeting information. Include a still image from the video with a link to find the video on your meeting portal. This tactic creates live, ongoing content that is ever-accessible. Access to ongoing content is imperative to provide a seamless and unified communication strategy across online and offline channels.
Click here to learn more about David Kerr’s session at Pharma Forum 2017.
This article was published by Ashfield Meetings & Events, part of UDG Healthcare plc.
![]()
The presentation focused on why it is imperative in today’s fast-paced culture to diversify the way content is delivered to attendees. Gone are the days of the single standard email invite. Content needs to reach attendees, based on who they are and what their communication preferences are. If one attendee is a digital native, adapt the email invite to include a video from one of your key opinion leaders expressing their enthusiasm for what lies ahead. If the attendee is more traditional in their communication preference, mail a physical postcard invite with critical meeting information. Include a still image from the video with a link to find the video on your meeting portal. This tactic creates live, ongoing content that is ever-accessible. Access to ongoing content is imperative to provide a seamless and unified communication strategy across online and offline channels.
Click here to learn more about David Kerr’s session at Pharma Forum 2017.
This article was published by Ashfield Meetings & Events, part of UDG Healthcare plc.
Company Details
Ashfield
Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK
Latest content on this profile
- Ashfield Healthcare Communications announces two new alliances with Argon Global Healthcare and MIMS
Ashfield
- Caitlin qualifies as ‘Mental Health Champion’
- Project Manager uses personal development funding to support friends' and colleagues' well-being – by Helen Capelin Head of Operational Excellence.
Ashfield
- Ashfield Healthcare Communications is now in Manchester!
- We are happy to announce that we have officially moved into our Manchester office! This will be our 16th office for Ashfield Healthcare Communications along with our others across Europe, America, and Asia-Pacific.
Ashfield
- A reflection of ESMO
- Client Relationship Director Fabienne Wild from Ashfield Meetings & Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO).
Ashfield
- Ashfield releases new Divisional Casebook – stories of collaboration, innovation and success
- Today's healthcare companies are looking for an agile and responsive partner to help them overcome complex challenges, deliver innovative products and break into new markets.
Ashfield
- Allegro welcomes third intake of aspiring medical writers to fast-track training programme
- Ashfield Healthcare Communications, a leading global healthcare communications agency, today welcomes its third intake of aspiring medical writers into its accelerated medical writing training programme, Allegro.
Ashfield
