Please login to the form below

Ashfield’s highlights from eyeforpharma Barcelona 2018

This week we were delighted to attend eyeforpharma Barcelona 2018 as global sponsors, where we ran a communications strategy workshop using our new Humanise framework and Nagore Fernandez, Head of Clinical Services for EUCAN, hosted part of the Commercial track.

2018’s Barcelona Summit consisted of panel discussions from healthcare experts, talks from industry leaders and workshops from a range of organisations. As global sponsors, Ashfield was delighted to attend, meet with our pharma clients and deliver a Healthcare Communications workshop focusing on our new Humanise approach.


Day 1 began with a speech by Paul Simms, Chairman of eyeforpharma who opened with “Commercial and medical roles can no longer rely on R&D to be the primary innovator”. The rest of the day consisted of talks around making the future personal, the importance of innovation and the impact it can have on a patient’s life. The tracks were divided up into: Commercial Model Innovation, Learning and Development, and Enhanced Patient Solutions. The main highlight of the  day for us was when our very own Nagore Fernandez Dominguez, Head of Clinical Services for Europe, took to the stage to host the Commercial track.


The main topics of day 2 were customer engagement, and digital and patient innovation. One of the most interesting talks was by Ryan Olohan, Managing Director of Healthcare Google, which unsurprisingly was a full session. Ryan presented the pros of tracking a patient’s journey through website optimisation, and how it can be useful when looking at behavioural targeting.

The following sessions included our workshop: ‘The power to transform your strategic communications: how humanizing really gets results’ hosted by Helen Hey, Executive Director of Global Business Development for Ashfield Healthcare Communications and Steven Hunt, Strategy Director for Ashfield Digital & Creative. The workshop introduced our Humanise approach to strategic communications planning. Attendees got the chance to explore in depth a case study that looked at persona development, and with deeper insights we were able to take it further into identifying different audience personas, as well as their motivations and barriers to change. We also demonstrated how to develop more contextualised programmes from this work.


On day 3, the sessions explored business optimisation, artificial intelligence empowering better outcomes and how digital could improve patient’s outcome and commercial results. This included a talk on ‘decoding the future: democratising AI to empower better outcome’, which revealed that 20% of clinical trials actually had artificial intelligence components.


All three days had a very strong focus on digital and innovation – two very strong approaches companies will need to start adopting if the pharma industry is to address the evolving needs of  healthcare professionals and patients.


“Eyeforpharma demonstrated that this is a crucial moment for healthcare. We are no longer challenging the value of digital innovations such as virtual reality and artificial intelligence. Instead we are challenging each other to think of new ways to use these innovations to improve lives and  the patient experience.” Piers French, Ashfield Digital & Creative Strategic Growth Director.


Please visit our website for more information  https://www.ashfieldhealthcare.com/gb/news/ashfield-highlights-eyeforpharma-barcelona-2018/


22nd March 2018

Share

Company Details

Ashfield

Contact Website

Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK

Latest content on this profile

‘Delivering healthcare events with certainty and impact’
Ashfield Meetings & Events launches new website Ashfieldmeetings.com
Ashfield
The Ashfield Solution - Accelerate product uptake and maximize ROI
A pioneering multichannel optimization model powered by advanced analytics with the ability to flex resources based on real time results.
Ashfield
Patient Engagement and Experience Conference, 16-17 May
Ashfield and S3 Connected Health, Silver Sponsors at the 3rd Annual Patient Engagement and Experience Conference in Amsterdam on 16-17 May, will be speaking on how digitally enhanced Patient Support Programmes can extend the continuity and relevance of care into patients’ everyday lives.
Ashfield
Ashfield will be exhibiting at ISMPP US
On 30 April - 2 May 2018, Ashfield Healthcare Communications will be exhibiting at the 14th Annual Meeting of ISMPP at the Gaylord National Resort & Convention Center, National Harbor, MD.
Ashfield
Putting the patient first
You’ve invested millions in the development of your new drug or therapy and have successfully completed clinical trials - now you are ready to launch. Data has been collected, efficacy is understood and side effects are recorded. But an important question remains: is your target patient population prepared?
Ashfield
Ashfield joins the eyeforpharma webinar: The PSP Masterclass
Nagore Fernandez, Ashfield’s Head of Patient Services for EUCAN and Anna Baker, a Consultant in Health Psychology working closely with Ashfield, are joining an eyeforpharma panel debate: 'How Health Psychology drives winning Patient Support Programmes'. The webinar will take place Thursday 26th April at 9am New York, 2pm UK and 3pm Paris time.
Ashfield