Please login to the form below

Blog: Personality + creatives + sugar = an exciting branding project with the Young Dementia Network

Steve Hunt, Strategy Director for Ashfield Digital & Creative, recently had the opportunity to work on a really exciting and rewarding project with the Young Dementia Network, here he shares what it was like to work on a project that will really help improve people’s lives…
I’m fortunate enough to work in an industry where what we do makes a real difference, directly or indirectly, to the health and well-being of society. Whilst our contribution may not always be felt at the frontline of care, I often wonder, if I was trying to communicate the benefits of sugary water or crisps, would I be as motivated? I suspect not. Nevertheless, even in the world of healthcare communication it’s possible to get lost in the depths of a client project and feel removed from the people we’re all trying to help.


So, when the opportunity comes along to work with a great charity like YoungDementia UK, and remind yourself of exactly why you love this industry, you take it! At Ashfield Healthcare Communications we’re always looking for charities and organisations who will benefit through our skills and services and when we met with the YoungDementia team earlier this year we realised this could be a perfect fit. The team at YoungDementia told us about the National Young Onset Dementia Network (NYODN), a membership body made up of individuals living with, or with an interest in, young onset dementia that was being formed alongside their other amazing work (take a look at it here). As the network was just getting off the ground with a planned launch for September we quickly came to the joint conclusion that our digital and creative agency, Ashfield Digital & Creative, could support the creation of the network’s brand. This would be a vital part of the network launch, as it was critical that the network make a great first impression and would help in creating some real momentum come launch. So, with the challenge set, we pulled together the ‘A-team’ and got on the case.  


So where did we begin? To read more about this exciting brand development project, with such a worthy organisation, click here to read more from Steve’s diary. 


This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.


30th September 2016

Share

Tags

Company Details

Ashfield

Contact Website

Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK

Latest content on this profile

‘Delivering healthcare events with certainty and impact’
Ashfield Meetings & Events launches new website Ashfieldmeetings.com
Ashfield
The Ashfield Solution - Accelerate product uptake and maximize ROI
A pioneering multichannel optimization model powered by advanced analytics with the ability to flex resources based on real time results.
Ashfield
Patient Engagement and Experience Conference, 16-17 May
Ashfield and S3 Connected Health, Silver Sponsors at the 3rd Annual Patient Engagement and Experience Conference in Amsterdam on 16-17 May, will be speaking on how digitally enhanced Patient Support Programmes can extend the continuity and relevance of care into patients’ everyday lives.
Ashfield
Ashfield will be exhibiting at ISMPP US
On 30 April - 2 May 2018, Ashfield Healthcare Communications will be exhibiting at the 14th Annual Meeting of ISMPP at the Gaylord National Resort & Convention Center, National Harbor, MD.
Ashfield
Putting the patient first
You’ve invested millions in the development of your new drug or therapy and have successfully completed clinical trials - now you are ready to launch. Data has been collected, efficacy is understood and side effects are recorded. But an important question remains: is your target patient population prepared?
Ashfield
Ashfield joins the eyeforpharma webinar: The PSP Masterclass
Nagore Fernandez, Ashfield’s Head of Patient Services for EUCAN and Anna Baker, a Consultant in Health Psychology working closely with Ashfield, are joining an eyeforpharma panel debate: 'How Health Psychology drives winning Patient Support Programmes'. The webinar will take place Thursday 26th April at 9am New York, 2pm UK and 3pm Paris time.
Ashfield