Blog: Personality + creatives + sugar = an exciting branding project with the Young Dementia Network
Steve Hunt, Strategy Director for Ashfield Digital & Creative, recently had the opportunity to work on a really exciting and rewarding project with the Young Dementia Network, here he shares what it was like to work on a project that will really help improve people’s lives…
I’m fortunate enough to work in an industry where what we
do makes a real difference, directly or indirectly, to the health and
well-being of society. Whilst our contribution may not always be felt at the
frontline of care, I often wonder, if I was trying to communicate the benefits
of sugary water or crisps, would I be as motivated? I suspect not.
Nevertheless, even in the world of healthcare communication it’s possible to
get lost in the depths of a client project and feel removed from the people
we’re all trying to help.
So, when the opportunity comes along to work with a great
charity like YoungDementia UK, and remind yourself of exactly why you love this
industry, you take it! At Ashfield Healthcare Communications we’re always
looking for charities and organisations who will benefit through our skills and
services and when we met with the YoungDementia team earlier this year we
realised this could be a perfect fit. The team at YoungDementia told us about
the National Young Onset Dementia Network (NYODN), a membership body made up of
individuals living with, or with an interest in, young onset dementia that was
being formed alongside their other amazing work (take a look at it here). As
the network was just getting off the ground with a planned launch for September
we quickly came to the joint conclusion that our digital and creative agency,
Ashfield Digital & Creative, could support the creation of the network’s
brand. This would be a vital part of the network launch, as it was critical
that the network make a great first impression and would help in creating some
real momentum come launch. So, with the challenge set, we pulled together the
‘A-team’ and got on the case.
So where did we
begin? To read more about this exciting brand development project,
with such a worthy organisation, click
here to read more from Steve’s diary.
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