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Blog: Personality + creatives + sugar = an exciting branding project with the Young Dementia Network

Steve Hunt, Strategy Director for Ashfield Digital & Creative, recently had the opportunity to work on a really exciting and rewarding project with the Young Dementia Network, here he shares what it was like to work on a project that will really help improve people’s lives…
I’m fortunate enough to work in an industry where what we do makes a real difference, directly or indirectly, to the health and well-being of society. Whilst our contribution may not always be felt at the frontline of care, I often wonder, if I was trying to communicate the benefits of sugary water or crisps, would I be as motivated? I suspect not. Nevertheless, even in the world of healthcare communication it’s possible to get lost in the depths of a client project and feel removed from the people we’re all trying to help.

So, when the opportunity comes along to work with a great charity like YoungDementia UK, and remind yourself of exactly why you love this industry, you take it! At Ashfield Healthcare Communications we’re always looking for charities and organisations who will benefit through our skills and services and when we met with the YoungDementia team earlier this year we realised this could be a perfect fit. The team at YoungDementia told us about the National Young Onset Dementia Network (NYODN), a membership body made up of individuals living with, or with an interest in, young onset dementia that was being formed alongside their other amazing work (take a look at it here). As the network was just getting off the ground with a planned launch for September we quickly came to the joint conclusion that our digital and creative agency, Ashfield Digital & Creative, could support the creation of the network’s brand. This would be a vital part of the network launch, as it was critical that the network make a great first impression and would help in creating some real momentum come launch. So, with the challenge set, we pulled together the ‘A-team’ and got on the case.  

So where did we begin? To read more about this exciting brand development project, with such a worthy organisation, click here to read more from Steve’s diary. 

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.

30th September 2016



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