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Blog: Celebrating creativity at Lions Health

Andrew Binns, SVP Strategy & Planning for our digital and creative agency recently attended Lions Health, the world renowned festival of creativity. Here he shares his experience and insights from across the two days.
It’s been a few weeks since returning from Lions Health, the world renowned festival of creativity, and I miss it. I miss the vibrant buzz and the welcoming atmosphere generated by hundreds of people who want to celebrate creativity. It truly was an incredible experience and anyone who leaves Cannes complaining about “not being shown anything new” really didn’t get what Lions Health is all about.  

As this was my first time at Cannes Lions I was apprehensive, nervous, excited and a tad intimidated. Would it be cliquey? Would the pretentiousness drive me insane? Would I make some horrendous faux pas? Would it just not be as good as I had hoped? Well, it wasn’t cliquey; everyone was friendly, the venue was welcoming and there was no inter-agency animosity. Indeed I had a great chat with the guys from McCann. There wasn’t a hint of arrogance or pretentiousness. Sure, the yachts were amazing but people wandered around in shorts and polo shirts (Ralph Lauren to be precise) and I mainly saw very clever, very creative people talking, sharing, discussing and enjoying themselves.    

So what is the key to Lions Health for me? If you turn up and expect to be entertained, taught and lectured you may as well stay at home. You have to get up out of your seat, explore, challenge, approach people, discuss and seek out the hidden gems. Lions Health is not for the lazy, it’s for the adventurous.  

So what key takeaways did I bring back?  

Click here to read Andrew’s blog in more detail, and there’s lots of interesting video diaries too!  

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.

11th August 2016

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